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TRUSTED BY THE WORLD’S BEST FISHERMEN

10/04/2026

Half Trolling - Half Diving - Half Day Roy Roth

Took the day off from skirting and posting lures, we gotta have fun too 😁

10/03/2026

These sold out instantly a few weeks ago, we have some more!! KEGZ808 x Jon Niiyama custom super plungers

Kawakawa, Aku, and Yellowfin Pearls, these are insane.

09/20/2026

Three years in business! We are just so grateful to everyone in this community for supporting us and for all of the friends we’ve made along the way. Roy and I started by flipping lures we found at garage sales and selling on craigslist. Crazy to see how far we’ve come.

From quitting our jobs, to putting in nearly 100 hours a week, we’re putting everything we got into this. Mahalo to everyone, you guys are all helping make this dream happen.

Disclaimer* that’s about 1/3 of the lures we were sorting through 😂

09/16/2026

KEGZ808 and Jon Niiyama did it again. If only you guys knew the labor involved to make these…. Absolutely stunning to see in-person, love to see the bar get pushed even further, these are all available on the website now.

www.luremonger.com

09/13/2026

These Bonze Lures are crazy. Check out these 50. Cal Bullets custom made by Bonze and GC+ Fishing Napier

They are the best gun store in New Zealand and really good friends of ours, really lucky to have gotten these, thank you Aaron 🤙🏾

09/08/2026

Doesn’t get much more classic than this, for those of you who do not know, we also hold citizenship in Japan and have strong ties over there with the Japanese fishing scene. Pretty much every lure we get from Japan are in immaculate condition and the styles are a reflection of what big game fishing was ~30 years ago.

08/28/2026

These are my ladies…. Roy Roth

05/25/2026

Big news for Hawaii’s big game scene — we’re proud to be the first shop in Hawaii to offer Moyes Lures.

For years, Moyes has been trusted by some of the most respected captains in the game, proven on serious fish and built with colors that consistently perform in Hawaiian waters. We worked closely to bring in effective Hawaii-based colorways that fit right into our local spread styles and charter scene.

For those who may not know, on the Ruckus got his very own grander on a Sumo from

This is a huge addition for the community, and we’re fired up to finally make these lures available here at home. Those who know Moyes, know. 🤙🏾🎣

Lures will be posted very soon, we are in the middle of taking photos 🔥🔥

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