Alumni Attitude Study
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Custom research on alumni giving, engagement and loyalty as well as attitudes toward their alma mater Together, the Alumni Attitude Study© was created.
In 2001, a group of advancement and alumni relations professionals from eleven major universities collaborated with Performance Enhancement Group, Ltd. (PEG) to design a better method for gathering and analyzing alumni feedback. Their common goal was to convert alumni perceptions and preferences into actionable data.
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5340 Weslayan Street , P. O. Box 25028
Houston, TX
77265
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