Media Masters

Honored to have been interviewed by Billboard Magazine about the fallout from the Travis Scott Astroworld tragedy and its effect on Houston personal injury litigation.

Personal Injury Attorneys Are Rushing to Represent Astroworld Clients After nine concertgoers died and hundreds more were injured during Travis Scott's set at Astroworld, Houston personal-injury attorneys sprang into action.

How communicators are changing the game during the outbreak.

Airbnb suspends marketing campaigns, Google cancels April Fools’ Day jokes, and WHO launches app with COVID-19 info - Ragan Communications Also: Google pulls Infowars app for misinformation, Taco Bell to give free food during ‘Taco Tuesday,’ crisis communications are PR agency’s top sought-after skill, and more. Good morning, PR pros: To show its appreciation for people across the nation, Taco Bell is offering a free taco to each...

Who are Americans trusting for their information during the ?

Department stores close across the nation, hotel chains ask for $250B in government aid, and Facebook fights COVID-19 misinformation - Ragan Communications Also: The Edelman Trust Barometer shows the importance of employer communications, Airbnb marketing head experiments with virtual networking, outstanding newsrooms, and more. Good morning, PR pros: Musa Tariq, global head of marketing for Airbnb Experiences, launched an impromptu video networking se...

Canceling over coronavirus: Should your event go on? - Ragan Communications Many organizations worldwide are canceling trade shows, internal events and media happenings. What to do? Start with CDC and local public health advisories. With coronavirus spreading, should you cancel that big event your organization is planning, or press ahead with it? Either way, it’s not just...

4 F’s for the COVID-19 virus - Ragan Communications When it comes to responding to this health crisis, communicators must ensure that their message is fast, frequent, factual and flexible. As the COVID-19 coronavirus continues its tragic march, disrupting business, travel and everyday activities, every organization should be prepared to use the 4 F.....

4 ways to power up your Twitter marketing efforts - Ragan Communications The microblogging platform helps you go beyond memes and still photos. Consider these ideas to promote your organization, engage your audience and attract new followers. With 330 million active monthly users, Twitter is a staple of digital marketing. Though it’s essential to cultivate a Twitter fo...

Good advice: Choose a voice for your social media.

10 tips to establish a consistent, captivating corporate tone of voice - Ragan Communications Keep it simple. Be direct. Perhaps above all, use whatever influence or authority you have to help others succeed. Every company is a unique community shaped by quirks, habits, preferences and pet peeves. The onus is on communicators to craft messaging that resonates with people from a range of back...

Fortify your press releases by ditching 10 overused words - Ragan Communications Hackneyed phrasing is a red flag for journalists, yet PR pros often cram their messages with trite language. Here’s what to avoid, along with tips for trimming extraneous verbiage. Press releases all seem the same. Little more than the company name changes as in: Company X is “an industry-leadin...

3 ways to find and foster more workplace contentment - Ragan Communications Focus on other people, accept that ‘perfect’ doesn’t exist, and seek happiness outside that cubicle. Marketers love to spout about content being king, but savvy communicators know that contentment holds far more power in every workplace kingdom. It’s simple: When we’re happy at work, we pr...

Why you should address the coronavirus with employees - Ragan Communications The global health concern is driving lots of conversations online, and employers and communications teams should have a plan to address their colleagues’ worries. Even if companies don’t think they’re directly affected by coronavirus, the disease making national headlines is probably on their ...

Scary guy... good message.

4 easy ways to make your messages warm, personal and authentic - Ragan Communications Employees (and customers) can smell phony corporate baloney a mile away. Prioritize compelling, emotional imagery, and give user-generated content a try. If the goal of internal communication is to engage, empower and influence employees, then communicators must create content that stirs emotions. E...

The 3 biggest mistakes organizations make on day one of a crisis - Ragan Communications When the heat is on, you can easily get burned—so avoid these common pitfalls. Every day, communication professionals go to work with a rough idea of how the day will unfold. You’ll attend a staff meeting, develop a pitch plan for a new product, check in with your direct reports, meet with consu...