Optidge

What do 56.7x and 39.3x ROAS have in common?

Two campaigns in completely different industries came to Optidge with the same challenge: they were generating leads, but had no clear way to connect that ad spend to the customers and revenue it ultimately produced.

Our upcoming blog takes you behind the scenes of how we closed that gap, and why the biggest changes had less to do with writing better ads and more to do with building a better system.

Coming soon!

After years of crossing paths, Danny finally sits down with Jonti Bolles, CEO of Who Digital Strategy, for a conversation about where search has been, where AI is taking it, and the one thing that hasn’t changed: trust.

Jonti also breaks down her AI Entity Blueprint and shares the moment that changed how she thinks about the work we do and the impact we leave behind.

Listen to the latest episode at https://optidge.com/podcast/121-jonti-bolles-trust-metric-search-marketing/.

Wondering if AI search means it’s time to completely rethink your SEO strategy? Take a breath. You probably don’t need to start from scratch. Search is evolving, and visibility now depends on more than rankings. Content, authority, and strong brand signals matter too.

We break down what that means in “SEO Isn’t Dead. Your Content Strategy Might Be.”

Because the future of search isn’t SEO or AI. It’s both.

https://optidge.com/seo-not-dead-content-strategy-might-be/

Search is changing, and SEO has some new friends.

SEO, AEO, and GEO each help your brand show up in a different part of the search experience. From ranking in traditional results to becoming a trusted answer and helping AI understand your brand, they all work toward the same goal: getting your business seen by the right people.

Swipe through for the breakdown, and see why your SEO strategy needs to think beyond the search results page.

https://optidge.com/ai-seo/

AI search has changed how people find information, but that doesn’t mean everything we know about SEO needs to go out the window.

Strong technical foundations, authoritative content, and a trustworthy brand still matter. They just need to work across a much bigger search landscape.

Our latest blog, “SEO Isn’t Dead. Your Content Strategy Might Be,” breaks down what’s really driving visibility in AI search and how brands can adapt without chasing every new acronym that comes along.

Give it a read at https://optidge.com/seo-not-dead-content-strategy-might-be/.

Sesh Coworking had HubSpot, but their team was still winging it. Renewals were manual, member data was scattered, and too many important processes depended on someone remembering what to do and when.

Optidge helped turn HubSpot into a CRM engine that automates the busywork and keeps the team focused on their members. Six months in, Sesh had stronger year-over-year performance and cut new hire onboarding from six weeks to four.

See how we built the system behind the scenes in the full case study at https://optidge.com/case-study/how-optidge-built-hubspot-crm-engine-sesh-coworking/.

SEO is dead. At least, that’s what LinkedIn told us last year. 👀 With AI changing how people search, plenty of brands started wondering if traditional SEO was on its way out and whether they needed to jump on the latest AI optimization trend.

But the data tells a different story.

Our new blog looks at what’s really happening with AI search, what brands are getting wrong, and why the fundamentals of good SEO still matter. Stay tuned!