Etched Communication
Share
Culture. Causes. Crises. Comms.
Cultivate... Progressive... Influence... Cultivate progressive influence -- standing alone, or combined to make one statement this embodies Etched.
In communications, not every decision has to be either/or.
Sometimes the best strategy isn't choosing one path over another—it's knowing when each option serves a different purpose.
In our new This or That series, we're tackling fun choices that remind us of an important communications principle: context matters.
Whether it's audiences, messaging or even travel destinations, the best answer often depends on the situation.
This week: Amalfi Coast or the French Riviera? Watch to see the pick.
Small language mistakes can have a big impact on credibility.
In this video, we're correcting a few of the most commonly misused phrases to help make your writing and speaking clearer and more credible.
Effective communication isn't just about what you say—it's about saying it accurately.
Welcome to the first video edition of Write That Wrong, where we break down tricky words that are easy to mix up.
Which words should we feature next? Let us know below.✍️
This or That? 🧐
We put Toni in the hot seat with a few quick choices to see what she picked.
Watch to find out her answers, then tell us in the comments—which would YOU choose?
TSA drama over condiments, a Swiftie wedding, and a NY Knicks celebration that went way too far. 😳
We’re breaking down the PR Wins and Woes making headlines this week. From a masterclass in fan engagement to a viral video that resulted in an immediate corporate exit, there’s a lot to unpack.
Turn the sound up and let us know in the comments: Do you agree with our ultimate "Woe" of the week?
Ever wondered what goes through the mind of a crisis management professional?
Our COO, Shelly Dominguez Lieder, takes us behind the scenes as she answers five quick questions on navigating crises, staying calm under pressure and making time to recharge. From her approach to effective crisis management to her top tips for decompressing after high-stakes situations, Shelly offers practical insights for communicators and leaders alike.
Watch now for a glimpse into the mindset behind successful crisis response.
06/25/2026
06/25/2026
Do you know what to do if your vehicle stalls on the tracks?
1. Get out of your car and away from the tracks immediately (even if you do not see a train)
2. Locate the Blue and White Emergency Notification System sign
3. Call the number provided for help
No sign, call 911.
06/25/2026
Did you know the blue-and-white Emergency Notification Signs (ENS) posted at railroad crossings can help save lives? Each sign includes a unique crossing ID and emergency phone number that can be used to quickly report a stalled vehicle, blocked crossing or other rail-related emergency.
During the second annual Emergency Notification Sign (ENS) Awareness Day, students learned how these signs work, why rail safety matters and what to do if they encounter an emergency near railroad tracks.
Etched Communication was proud to support this important safety initiative and help engage students in hands-on learning that promotes awareness, preparedness and safer communities.
This week's PR Wins & Woes is packed with headlines that had communicators talking. 👀
From UFC's White House lawn spectacle generating major buzz (and major debate), to unacceptable comments directed at Michelle Obama, to Gwyneth Paltrow stepping into a politically charged partnership, we break down which stories earned a win and which landed firmly in woe territory.
Watch now and let us know: Which story got your biggest win or woe vote this week? ⬇️
Click here to claim your Sponsored Listing.
Category
Contact the business
Telephone
Website
Address
Houston, TX
Opening Hours
| Monday | 9am - 5pm |
| Tuesday | 9am - 5pm |
| Wednesday | 9am - 5pm |
| Thursday | 9am - 5pm |
| Friday | 9am - 5pm |