George Danner

Most of us learn about the scientific method when we are young and make ample use of it throughout our schooling. Yet once we get in the world of work, somehow this process is left behind in favor of experience, rigid adherence to rules, gut feeling, and/or lightning fast decision making. Author George Danner presents solutions to the big problems that modern business face—solutions that are grounded in the logic and empiricism of the scientific method. Companies from around the world have turned to author George Danner for help solving some of the most complex problems faced by organizations today. And in Profit from Science, Danner will instruct businesses leaders in how to add the discipline and technical precision of the scientific method to strategic planning and decision making.