EverTrue
EverTrue’s suite of donor engagement tools makes the hard job of fundraising easier for every fundraiser, so they can improve the experience of every donor.
By connecting institutional data with dynamic insights from LinkedIn, Facebook, Zillow, the U.S. Census, and more, EverTrue provides advancement offices with the modern data and tools they need to engage alumni, raise support, and measure team progress. Today, EverTrue is improving results for more than 300 institutions through a fully integrated suite of products that powers efforts across the entire advancement office. EverTrue is headquartered in Boston, MA and is backed by Bain Capital Ventures.
09/30/2026
Join us October 14 for 6 strategies fundraising teams are using to send direct mail at scale that still reads like it was written for one person.
Teams like West Chester University Foundation, Chicago Theological Seminary, and the University of Delaware are taking a more personal approach: segmenting audiences, sending fewer and more mission-driven appeals, and giving donors more control over when they hear from them.
👉 Save your spot: https://www.evertrue.com/resources/webinar-whats-working-in-direct-mail-6-strategies-fundraising-teams-are-using-right-now/?utm_source=social
Every fund in Balance. Every donor feeling the Impact.
At CSU Chico, Jessica Booth and her team put together an endowment report meant weeks of back-and-forth between finance and development, and by the time it was finished, the numbers had often already changed.
Balance and Impact by EverTrue helped bring everyone back to the same numbers, so the team could spend less time reconciling data and more time using it.
Faster reporting. Fewer errors. And a real-time picture of how each endowed fund is actually performing.
See CSU Chico's story, along with more Innovators using EverTrue to rethink what's possible in fundraising. Link in comments 👇
09/23/2026
AASP is off to a great start! 🎉
Today at 2pm, swing by our booth ( #300) for a live pop-up demo you don't want to miss. Delphine Carter, our VP of Product, and Elisabeth Walker, Senior AE, are walking through what's new with DonorSearch and Signal (hello, Cadences 2.0).
Bring your questions, our AI expert Scott Rosenkrans will be right there to dig into anything AI-related.
📍 Booth #300
🕑 2pm CT today
Come see what's new. 👋
We’re kicking off the fall season with a fresh look!
Signal, EverTrue’s donor engagement platform, has been redesigned to give fundraisers the same everyday workflows and tools they rely on in a cleaner, more cohesive interface.
Does your team need an intuitive platform that gives them a clear picture of who to engage, the automated workflow to do so, and the intelligence to make each touchpoint feel personal?
👉 Request a demo today: https://www.evertrue.com/demo/
09/18/2026
Join us Sept 22 at 2pm ET for From Curiosity to Connection, a case-study webinar from EverTrue.
In healthcare philanthropy, the gratitude window closes fast, and a checklist won't tell you why someone actually gives.
Featuring Marc Arcemont (Texas Health Resources Foundation), Sarah Burdi and John Donovan (Accordant), and Scott Rosenkrans (EverTrue).
We'll dig into prioritizing outreach with data, then using frameworks (not scripts) to find what actually moves a prospect.
👉 Register here: https://www.evertrue.com/resources/webinar-from-curiosity-to-connection-reimagining-donor-discovery-in-healthcare-philanthropy/?utm_source=social
09/17/2026
For years, Bloomsburg University's Giving Day pulled in a steady 600 donors. But steady didn't mean it was campus-wide.
Using Signal and ThankView by EverTrue, Laura Baker and her team turned Giving Day into a friendly rivalry between sports teams, academic departments, and student groups.
Participation jumped to more than 2,800 donors that year and stayed above 2,500 the year after.
Raising more money mattered. But the real win was getting every team, department, and student group invested in the competition, rallying their own supporters, alumni, family, and classmates to give, too.
The Citadel's alumni are everywhere. For a while, their outreach felt the same: a video here, an automated email there, messages that showed up without context.
Using Signal's dashboards to track giving history, alongside ThankView and Pledgemine, the team built one coordinated strategy, so every touchpoint felt like part of the same conversation, no matter where an alum was.
Alumni engagement picked up, too. Each interaction felt less like another message and more like a continuation of a relationship.
The goal wasn't more outreach. It was making sure every alum felt like a person the institution knew, not just a name on a list.
Boca Raton Regional Hospital Foundation grew a year-end campaign from $1.2 million to $3.2 million. The secret wasn’t sending more appeals. It was knowing exactly who to send them to.
Maya Arden, Annual Fund Manager, and her team used the DonorSearch Ai healthcare models to match patient data with philanthropic profiles, identifying which patients were ready to become donors.
That same insight helped drive a 407% increase in Doctor’s Day giving.
That’s the difference precision makes: knowing who’s ready before you ever make the ask.
09/10/2026
Musical Instrument Museum stopped guessing who was ready to give. With four years of giving history, they knew exactly who to focus on.
Using DonorSearch by EverTrue, the team moved beyond traditional segmentation and built a year-end appeal strategy around what donors were actually doing.
The result: a 94% increase in revenue, 59% more gifts, and an 18% increase in average gift size.
The best strategy isn’t built on a hunch. It’s built on what the data already knows.
09/09/2026
Giving history tells you who someone has been as a donor. Real-time signals tell you who they're becoming.
Most fundraising intelligence gives you one or the other. Rarely both, and almost never connected.
That's the opportunity Aidentified opens up for EverTrue.
Aidentified tracks the moments that change what someone can give — job changes, board appointments, funding events, insider stock activity, real estate transactions — surfaced in real time, at a scale no team could track by hand.
We're rolling Aidentified's enriched contact and career-trigger data into DonorSearch first, so those signals sit right alongside the giving history you already use to prioritize your list. From there, this intelligence will expand across more of the EverTrue portfolio, so your team can act on these moments as they happen, not months later.
Deeper intelligence, delivered faster — for the fundraisers counting on us. Read the full release in comments! 👇
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