PERQ
PERQ is multifamily's only standalone marketing automation platform.
09/21/2026
PERQ connects to 100+ systems multifamily teams already run on: ILS partners, PMS platforms, CRMs, ad platforms, reputation management, and more.
That means your data doesn't have to live in ten different places to make sense. It already speaks the same language.
See the full list of integrations: https://bit.ly/3TgAWtm
09/14/2026
A contact form only works for renters who are already ready to act. Everyone else, comparing floor plans, checking affordability, browsing for a third time without saying a word, just leaves.
PERQ Lead Capture with Attribution engages renters earlier in their search, then gives your leasing team full context the moment someone converts: what they searched, what they compared, where they are in their decision.
More qualified leads from the traffic you already have.
See how it works: https://bit.ly/4xsdpUj
Marketing is science, not guesswork. Numbers, design, and strategy all matter, but the core of it is math: spend a dollar to generate a dollar, and the return should be more than one back.
Multifamily has run for years on a different model. Buy the lead, close the lead, repeat. One report, five vendors, and that was the whole strategy.
Andy Medley made that case on the latest episode of Multifamily Media Network's Optimized! with Janet Rosseth: operators want control now, owning the ad spend and building a real conversion strategy instead of just buying leads. He points to operators like Jennifer Jacox of StuartCo. as an example, where making that shift is where the acquisition cost improvements start to show up.
🎧 Watch the full episode of Optimized!
YouTube: https://lnkd.in/gwzZPxuE
Spotify: https://lnkd.in/geqMrs-7
Apple: https://lnkd.in/gF2Mc9iE
09/04/2026
Some teammates make the hard weeks easier just by being in them, and Michelle Copeland is one of them.
Even when things don't go according to plan, she shows up collaborative, supportive, and steady.
Cheers to you, Michelle.
09/02/2026
If your marketing system can't tell you which dollar led to which lease, it's not really a system. It's a collection of guesses.
We think multifamily marketing deserves better than that.
See what changes when everything's connected: https://bit.ly/4gP5JFw
08/24/2026
We built it better.
https://bit.ly/4zxniSG reflects what we've been saying all along: marketing should turn into a measurable lease engine, not just look like one. Updated messaging, a clearer value prop, and a site that actually shows how the pieces connect, from Traffic & Lead Generation to Conversion Websites to portfolio intelligence.
Take a look: https://bit.ly/4zxniSG
08/20/2026
Renters are starting to ask AI, not just Google, which apartment to choose. If your site isn't structured for that, you're invisible in that answer, no matter how good the community actually is.
PERQ Conversion Websites are built with the technical foundation search engines, and increasingly AI tools, need to actually understand what your community offers.
See how it works: https://bit.ly/45BZ0cM
08/13/2026
Most multifamily marketing teams are running five or six separate systems that were never built to talk to each other, so nobody gets the full picture of what's actually working.
We built PERQ to change that. One system, connected from the first ad click to the signed lease.
See how it works ➡️ https://bit.ly/45sgXdB
08/05/2026
Some people don't just get the job done, they make the people around them better at theirs. Jacob Bracken is one of them.
"Don't underestimate those 'brain dumps' — the way you connect the dots across finance, culture, and AI strategy is something truly special. You're not just keeping the lights on, you're helping chart the course for where we're going."
Proud to work alongside you, Jacob.
07/10/2026
Friday. Your team is still pulling data together.
By the time the report lands Monday morning, the week has already moved on.
Pulse Marketing Intelligence changes that. Portfolio and community reports delivered to every stakeholder automatically, without your team starting from scratch every time.
More time for the work that actually moves occupancy.
See how much time your team gets back: https://bit.ly/4gOTjij
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5868 E. 71st Street Suite E-672
Indianapolis, IN
46220
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| Monday | 8am - 5pm |
| Tuesday | 8am - 5pm |
| Wednesday | 8am - 5pm |
| Thursday | 8am - 5pm |
| Friday | 8am - 5pm |
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