Matchbook

Sometimes marketing means getting a little more… on the ground.

These stickers are popping up around Crawfordsville with a simple goal: turn event visitors into Visit Montgomery County Indiana explorers.

Coming to town for Crawfordsville Oktoberfest? Scan a sticker and find somewhere to eat, shop, explore, or stick around a little longer.

AI can help brands create fast, not create memory. A distinction that matters more everyday.

Visibility will put you in front of people, but a memorable brand is why they recognize you and choose you the next time.

Read More Brand. Less Noise., Issue 04 of “Hot Take”

Link in bio

Playing in the Office: Today, we’re celebrating a true icon the best way we know how: with a Dolly playlist on repeat. A legendary songwriter and a title that feels pretty on-brand for a team that spends its days helping ideas catch fire. 🔥

Here’s to Dolly, proof that a little spark, a lot of heart, and staying true to who you are never go out of style.

Shopping for something that lasts? We know a place. CCHA Law is now on display at The Fashion Mall at Keystone, featuring their new encompassing tagline: For Life’s Legal Needs.

Because legal needs don’t always fit neatly into one chapter. From family and business to personal injury, higher education, sports, and beyond, CCHA Law is there for the moments that shape what comes next.

We’re excited to welcome a new client to the Matchbook family: Hoosier Trails Council, Scouting America! 🏕️ Hoosier Trails Council helps young people across southern Indiana build confidence, leadership skills, and a lifelong sense of adventure through Scouting.

We’re always drawn to a good matchbook, but this one stopped us in our tracks.

In 1962, Andy Warhol took an everyday Pepsi matchbook and transformed it into a nearly six-foot-tall work of art, recreating everything from the bottle cap and “Say Pepsi, please” slogan to the “Close Cover Before Striking” warning.

Our favorite detail? He used actual sandpaper to recreate the striking surface. A pretty great reminder that even the most ordinary pieces of branding can become something worth noticing.

We recently created these stickers for Marian University’s Master of Arts in Reading Science program, turning the program’s focus on literacy education into something educators can proudly stick, share, and show off.

Is your brand doing too much? Maybe even a little?

Every four years, FIFA and its World Cup pull off the impossible. Each time reminding us marketers of a very valuable lesson — simple has a way of sticking with people.

Issue 03 of "Hot Take" is live. Link in bio 🔥

Kinda chic. Very Matchbook.