Human

A/B testing takes the guesswork out of growth 📊

In our guide, we break down how simple, data-driven experiments help you choose winning strategies with confidence. Learn how small changes like tweaking a headline or CTA can compound into real revenue gains, all without increasing ad spend. Discover when to test, what to test, and how to turn insights into smarter business decisions: https://human.marketing/blog/a-b-testing

We heard that 2016 is the new 2026, so we’re embracing the throwback trend and sharing some fun 2016 memories from our team at Human. Swipe through for the nostalgia! 🧡

New year, new Human Marketing Newsletter ✨

January kicks off with major signals across marketing, media, and AI, setting the tone for how brands, platforms, and communities will evolve this year and beyond, including:

🤖 Anthropic is launching Claude Cowork, a general-purpose AI agent that can read, analyze, manipulate, and create files directly on a user’s computer—pushing AI deeper into everyday workflows

📺 Pinterest is piloting a new CTV series after a recent acquisition, with 22-minute episodes built around real pins and boards that viewers can save, shop, and explore without leaving the show

💬 Discord has filed confidentially for an IPO, putting the platform in position to become one of the year’s biggest public offerings following a $14.7B valuation in its last funding round

📢 Reddit introduced automated Max Campaigns in beta, using Reddit Community Intelligence™ and AI to predict the value of every ad impression and drive performance

From agentic AI to shoppable entertainment and automated media buying, January’s updates make one thing clear: platforms are racing to blend utility, community, and commerce in more human-centric ways.

Stay ahead of the signals shaping next-gen marketing, technology, and culture.

AI is transforming marketing, but people still lead the way 🤝

In one of our most popular blog posts, we explore how Human blends cutting-edge AI with strategy, creativity, and ethical insight to make campaigns smarter, faster, and more authentic. Learn how to harness AI responsibly while keeping human judgment at the heart of every decision: https://human.marketing/blog/breaking-down-the-pros-and-cons-of-artificial-intelligence

We’re excited to kick off a new year full of possibilities, partnerships, and growth in 2026. Here’s to embracing new challenges, celebrating wins big and small, and making this year one to remember! 🥂

Your December Human Marketing Newsletter has arrived! 🎁

We’re unpacking the biggest stories shaping marketing, AI, and culture this month, including:

🎬 Disney’s $1B investment in OpenAI and what it means for IP, creativity, and allowing iconic characters to appear in Sora videos and ChatGPT image generation

📌 Pinterest’s Curated 2026 Trend Guide—21 emerging trends across fashion, travel, lifestyle, and beyond, and how brands can plan ahead before trends peak

🤖 AI architects named Time’s 2025 “Person of the Year” and what this cultural moment signals about the future of technology leadership

🍟 McDonald’s pulling its AI-generated holiday ad after backlash, and the growing tension between automation, authenticity, and brand trust

📈 Advertising grew 8.9% in 2025—a clear signal that brands are doubling down on reach, relevance, and performance

Stay ahead of the curve with the insights shaping next-gen marketing, tech, and consumer expectations.