Horowitz Research

Data is only as powerful as what you do with it.

In this case study, we helped a leading paint manufacturer uncover key drivers of engagement, from bilingual service needs to how brand perception stacks up against competitors.

Learn how deeper cultural insights can drive real growth: https://www.horowitzresearch.com/contact/

It’s one thing to say you want to be more inclusive, it’s another to truly understand what that looks like in everyday life.

This case study is a great example of how getting closer to real experiences can uncover meaningful ways to improve everything from products to the in-store journey.

Small changes can make a big difference.

Explore more of our work on our website: www.horowitzresearch.com

How well does media reflect the diversity of religious identity?

Through a national study of 3,000+ consumers, Horowitz Research identified key gaps, stereotypes, and opportunities shaping how religion is portrayed in content today.

The outcome: clearer guidance for building inclusive, culturally accurate storytelling that resonates.

Let’s build smarter, more inclusive content together: https://www.horowitzresearch.com/contact/

In a recent case study with a major grocery retailer, we explored how diverse consumers experience product offerings and brand messaging. The research revealed clear opportunities to better connect with customers through more relevant products, communications, and experiences.

Because when customers feel seen, businesses perform better.

Read the case study to find out more. ⬇️

Nearly 63 million Americans tuned in to the 2026 FIFA World Cup Final, reflecting more than just record-breaking viewership. The tournament demonstrated the growing influence of multicultural audiences and the expanding role of streaming in live sports.

Before the tournament began, Horowitz Research identified key viewing trends that would shape the fan experience. Our latest analysis explores how those predictions played out and what they mean for the future of sports media, advertising, and audience engagement.

Read Full Press Release: https://www.horowitzresearch.com/press-releases/2026-fifa-world-cup-viewing-trends/

We're proud to celebrate our own Adriana Waterston, Executive Vice President of Insights Strategy, on being recognized as one of Promena's 2026 Top 25 Leaders of Impact.

Adriana's passion for helping organizations better understand today's consumers and transform insights into meaningful business strategies continues to make an impact across our industry. This recognition is a testament to her leadership, expertise, and dedication.

Congratulations, Adriana, on this well-deserved honor!

Multicultural consumers are driving change across the automotive industry, making deeper consumer insights more important than ever.

See how Horowitz Research partnered with a leading automaker to better understand the demographic, psychographic, and purchase behaviors of multicultural new car buyers.

Explore our custom research solutions: https://www.horowitzresearch.com/

Understanding multicultural consumers requires more than demographic data. It requires deeper insight into attitudes, behaviors, and decision-making.

See how Horowitz Research partnered with a leading automaker to deliver actionable insights that informed marketing strategy and audience engagement.

Learn more about our custom research capabilities: https://www.horowitzresearch.com/

Consumers have embraced smart home technology, but they're also asking for something simple: less complexity.

According to our 2026 Subscriptions study, many smart homeowners want better support, centralized control, and a more seamless experience across their connected devices.

As smart home adoption continues to grow, the brands that reduce friction, not just add features, will be best positioned to build long-term customer loyalty.

Read Full Press Release: https://www.horowitzresearch.com/press-releases/smart-home-adoption-challenges/

The 2026 FIFA Men's World Cup is one of the biggest global sporting events, but understanding who is watching is just as important as knowing how many are watching.

Our latest research shows there is no single "Latinx Gen Z viewer." While 61% plan to watch the tournament, viewing preferences vary by language, platform, and where fans choose to watch. These differences highlight the importance of moving beyond assumptions to truly understand multicultural audiences.

At Horowitz Research, we help organizations uncover the consumer insights that lead to more informed, audience-first marketing strategies. If your team is thinking about multicultural marketing, sports media, streaming, or evolving consumer behavior, we'd love to connect.

Schedule a conversation with Adriana Waterston to explore how our research can help your team better understand the audiences you serve: https://bookings.cloud.microsoft/bookwithme/user/19b6735b91ed4ddf8932b5d0f0746e7a%40horowitzresearch.com?anonymous&ismsaljsauthenabled