Visual Visitor Sales Intelligence Platform

Most identity resolution vendors will tell you how many profiles they can match.

Very few will tell you how.

That distinction matters more than the coverage number. Deterministic matching uses exact, verified identifiers, a confirmed email or a validated login, and generally produces a lower false-positive rate. Probabilistic matching infers a likely connection from timing, device traits, and network patterns. It extends your reach and introduces more uncertainty doing it.

Neither one is wrong. Blending them without telling you is the problem.

When a provider reports broad reach without explaining its matching method, high-confidence and low-confidence matches end up in the same audience. Your targeting gets softer, your outreach lands worse, and your attribution quietly stops being trustworthy. You end up optimizing around signals you can't defend in a QBR.

So the questions worth asking any vendor:

Which matching method produces these profiles?
How many can you actually resolve, and at what confidence?
How defensible are those matches if someone challenges them?
Are they actionable, or just countable?
We wrote up the full explanation: how identity resolution works end to end, deterministic vs. probabilistic in plain language, why it fixes attribution and suppression before it fixes anything else, and the three misconceptions that keep tripping teams up. It's a four-minute read.

Marketers: has anyone actually asked their vendor which matching method sits behind their match rate? Curious what answers you've gotten.

Full article here → https://zurl.co/yPCMa

Keywords don't buy software. People do.

We spend our days bidding on phrases, hoping the right human happens to type one. Person-Level Advertising skips the guessing and targets the actual individual researching your category right now. Not a lookalike. Not a segment. A person, chosen from 42,000+ intent topics.

Same budget. Real names on the other end of it.

Which would you rather bid on: a keyword, or the person behind it?

https://zurl.co/Saqg4

What if the problem with digital advertising isn’t your creative, your budget, or your offer?

What if you’re simply advertising to the wrong level of the audience?

Most advertising starts with segments: companies, demographics, lookalikes, cookies, or broad intent groups. But companies don’t buy. Audiences don’t buy. People do.

Person-Level Advertising shifts the question from:

“Who might be interested?”

to:

“Which real people are actively researching what we sell right now?”

That changes everything—from who sees your ads to when your sales team gets involved. Visual Visitor uses identity-based targeting and 42,000+ intent topics to help brands reach identifiable, in-market prospects before they ever visit the website.

Maybe the future of advertising isn’t reaching more people.

Maybe it’s knowing exactly who you want to reach.

https://zurl.co/uoq9h

ABM targets the right companies. But what if you could reach the right people?

Person-Level Advertising helps marketers identify and reach named, in-market buyers before they ever visit your website—adding individual-level precision to your ABM strategy.

See how the two approaches compare: https://zurl.co/eml5K

What if you could reach in-market buyers before they visit your website—and know who engages once they arrive?

Visual Visitor combines Person-Level Advertising with WebID +Person to help teams target real prospects, identify website visitors, and act on buying signals faster.

See how the full prospecting playbook works: https://zurl.co/Aiz7d

Your next customer may be researching your solution right now.

The problem? They haven’t visited your website yet.

Person-Level Advertising helps you reach real, in-market people based on what they’re actively researching—before they ever land on your site.

Stop waiting for buyers to find you.

See how it works: https://zurl.co/BDxX8

A***n turned his website traffic into a steady stream of qualified leads, supercharging his sales pipeline! With Visual Visitor, he had detailed data on which pages visitors explored and how to contact them. Ready to streamline your lead gen?

https://zurl.co/2ECgo

"I like the real-time nature of lead identification" | Identify Anonymous Website Visitors Instantly It's time to boost your lead generation strategies and finally get ...

Your website visitors are telling you more than you think.

Beyond page views and traffic sources, the right data can reveal who’s visiting, what they’re interested in, how they found you, and how close they may be to buying. Visual Visitor can provide up to 40 data points per identified visitor—helping sales teams prioritize high-intent prospects and personalize outreach.

See the 40 data points every sales team should know:

https://zurl.co/tMxmh

Daryl Hively, CEO of Ready Prospect, knows the power of turning website visitors into actionable leads. With Visual Visitor, he’s unlocking hidden opportunities and driving real results. How are you leveraging visitor data to fuel your growth?

https://zurl.co/ndzQz

"Able to identify so many more prospects" | Get Instant Insights on Your Website Visitors It's time to boost your lead generation strategies and finally get ...

Traffic reports don’t create pipeline. People do.

Knowing website traffic is up 38% sounds great—but sales doesn’t need another chart. They need to know who’s actually showing interest.

Go beyond companies and traffic trends. Identify the people behind the visits so your team knows who to follow up with.

Because “more traffic” is nice.

More conversations are better.

https://zurl.co/VnUpu