BBR Creative

Cheers to five years with our media buying mastermind, Laurie! 🎉

Equal parts strategist, client champion and eternal optimist, Laurie knows how to make every media dollar work harder. She pairs sharp decision-making with deep industry know-how and a strong network to help our partners get the most out of every budget.

We’re lucky to have her expertise and advocacy in our corner. Happy five years, Laurie! 🧡

🏗️ Rebrand or ✨ Refine?

Not every outdated brand needs to be torn down and rebuilt. Sometimes, the strongest move is to refine what’s already working.

In our latest article, we break down the difference between a brand refinement and a full rebrand—and how to know which one your brand actually needs.

Check it out: https://bbrcreative.com/2026/07/how-to-evolve-your-brand-without-the-overhaul/

Congrats to the Lafayette Utilities System (LUS) team on opening their new Customer Service Center!

We had the pleasure of turning the lobby into a larger-than-life love letter to Lafayette—complete with local iconography and colorful details (plus a few sneaky Easter eggs, for good measure 😉).

Huge thanks to LUS for trusting us to dream big, get a little playful and bring this space to life. 💙

It was an honor to speak at the Louisiana Hospital Association PR & Marketing meeting about building authentic trust among Southern audiences.

Our biggest takeaway? You can’t buy trust—you have to borrow it. Local micro-influencers and community advocates can help healthcare brands build the grassroots credibility traditional ads can’t replicate.

We're grateful for the opportunity to connect with so many talented healthcare marketing and communications professionals from across Louisiana. Thanks for having us, LHA!

15 years of Lauren 💛

As COO, Lauren is the calm in the chaos and the person you want in your corner when there's a problem to solve. Whether it's a budget, a deadline or a last-minute request, Lauren gets it done (with grace, humor and a whole lot of 🧡)!

Fifteen years later, we're still in awe of everything she does. Happy anniversary, Lauren. We're endlessly grateful for you. 💐

Your company values are much more than just words on a wall.

In our most recent blog post, we explore how aligning internal values with external touchpoints can create a more consistent and rewarding customer experience.

Check it out at https://bbrcreative.com/2026/07/how-value-alignment-builds-brand-authenticity/

Cheers to five years, Pelican State CU! 🥂

We're so grateful to work alongside a team that's as kind, strategic and values-driven as they come. From executing a full rebrand to celebrating award-winning work (and all of the everyday moments in between), it's been a joy to build something meaningful together.

Here's to what's next! 🧡

Happy National Intern Day to the teammate who made every project just a little bit easier. 🧡

Rachel has been an invaluable part of our marketing team, bringing ideas to life through content development, research, reporting and anything else we threw her way. She's always ready to jump in and lend a helping hand.

As today also marks her last day with us, we'd like to thank Rachel for all of her hard work and wish her the very best in whatever comes next. Thanks for everything, Rachel—we're cheering you on!

LSU Olinde Career Center

Only one week left to give the gift of a fresh start! 🛁🫧

If you haven’t had a chance to donate, July 31 is the last day to purchase from our partners’ Amazon wish list or drop off supplies at a BBR location.

🧽 View their wish lists: http://bbrcreative.com/hygiene

Like, share and spread the self-care! 🧡

Mission statements don't build trust; actions do.

When your internal culture, customer experience, and messaging all align, your brand becomes something people believe—not just something they remember.

Dive into our latest blog to learn how to close the say-do gap.
https://bbrcreative.com/2026/07/how-value-alignment-builds-brand-authenticity/