Lancaster Collective

𝗗𝗼𝗻'𝘁 𝗠𝗶𝘀𝘀 𝗗𝗶𝘀𝗰𝗼𝘃𝗲𝗿 𝗟𝗮𝗻𝗰𝗮𝘀𝘁𝗲𝗿'𝘀 𝟮𝟬𝟮𝟲 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗦𝘂𝗺𝗺𝗶𝘁
We don't have an event in October, but we recommend joining Discover Lancaster for the 2026 Marketing Summit. The full-day event is designed for Lancaster County’s tourism, hospitality, business, and marketing professionals. Hear from industry experts and connect with professionals from across the county. Breakfast and lunch will be provided. https://www.discoverlancaster.com/partner-events/marketing-summit/

The day will conclude with a Networking Mixer immediately following the closing keynote. Explore the full agenda and meet this year’s speakers to see what’s in store. Get your tickets here​ https://discoverlancaster-attend.idss.com/discover-lancaster-marketing-summit

Event Details
​Event: 2026 Discover Lancaster Marketing Summit
​Date: October 22, 2026
​Time: 8:30 AM–5:00 PM
​Location: Eden Resort & Suites, 222 Eden Road, Lancaster, PA 17601

𝗠𝗮𝘀𝘁𝗲𝗿𝗶𝗻𝗴 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 𝗶𝗻 𝟮𝟬𝟮𝟲: 𝗜𝗻𝘀𝗶𝗴𝗵𝘁𝘀, 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆 & 𝗪𝗵𝗮𝘁 𝗔𝗰𝘁𝘂𝗮𝗹𝗹𝘆 𝗪𝗼𝗿𝗸𝘀
Your LinkedIn reach isn’t down because you’re posting wrong; it’s down because the rules changed. Again.

Register here: https://lancastercollective.com/event/whats-actually-working-on-linkedin-in-2026-data-from-1-3m-posts/

Join the Lancaster Collective for a breakdown of what’s actually working on LinkedIn in 2026. We’ve invested in Richard van der Blom’s Content & Algorithm Playbook, the industry’s most comprehensive LinkedIn study, built on analysis of more than 1.3 million posts, and combined it with findings from a dozen-plus additional data sources.

The workshop will cover:
➡️ Which post formats the algorithm is rewarding right now — and which quietly kill your reach
➡️ Personal profile vs. company page: where your effort actually pays off
➡️ The anatomy of a high-performing post in 2026
➡️ How AI is reshaping visibility, engagement, and buyer behavior on the platform
➡️ Practical, do-this-tomorrow tactics for turning content into connections and pipeline

Whether you’re a founder, marketer, salesperson, or job seeker, you’ll leave with a clear, data-backed game plan.

📅 Thursday, July 30th
🕚 11:00 AM
🎟️ Registration Fee: $10
📍 The Candy Factory - 𝗡𝗲𝘄 𝗹𝗼𝗰𝗮𝘁𝗶𝗼𝗻 𝗮𝘁 𝟴𝟭𝟮 𝗡. 𝗣𝗿𝗶𝗻𝗰𝗲 𝗦𝘁. 𝗟𝗮𝗻𝗰𝗮𝘀𝘁𝗲𝗿, 𝗣𝗔

Come check out the new Candy Factory space on N. Prince St, meet fellow Lancaster professionals, and level up your LinkedIn before your competitors do.

Registration is limited to 20, so register today — we hope to see you there.

Join us on Thursday, June 18, from 5- 7 PM for the American Marketing Association of Central Pa Pre-Conference Social. Learn more about the conference, meet some of the speakers, and enjoy local food and networking. See you then!

Get a first look at the 2026 AMA Central PA Marketing Conference before the big day. 👀

Join us on June 18 for a free pre-conference social featuring speaker previews, networking with Central PA marketers, local Lancaster bites, and an exclusive video teaser from keynote speaker Andy Crestodina.

📅 Thursday, June 18, 2026
🕔 5–7 PM
📍 Lancaster Chamber of Commerce
💰 Free to attend
🌐 Register Here: https://www.eventbrite.com/e/ama-central-pa-pre-conference-social-tickets-1990561714673?aff=oddtdtcreator
Whether you’re already registered or just conference-curious, this is the perfect chance to connect and see what’s coming in August.

This event is in partnership with Lancaster Collective .

Highlights from our March AI workshop lead by the extremely talented Emily Hess of Make Your Markit. Thank you to everyone who signed up and attended. The insights gained were amazing!

Join us next Thursday for this hands-on workshop, where you’ll build a custom AI agent powered by your own knowledge and workflows. We’ll cover AI basics, how agents differ from chatbots and LLMs, and how to integrate them into CRMs and other marketing systems in ways that empower people and streamline operations.

Register ➡️ https://lancastercollective.com/event/ai-agents-101-stop-prompting-start-building/

💻 Please be sure to bring your laptop for this workshop.
🍽️ Lunch will be provided.

The workshop will be led by Emily Hess, the founder of Make Your Markit, a Lancaster-based consultancy that helps organizations get the most out of their marketing and operations technology. Specializing in HubSpot, workflow design, and smart automation, she builds systems that streamline operations, strengthen relationships, and make growth more manageable.

🚨 𝗠𝗮𝗿𝗰𝗵 𝗘𝘃𝗲𝗻𝘁 𝗔𝗻𝗻𝗼𝘂𝗻𝗰𝗲𝗺𝗲𝗻𝘁 🚨
Join us on Thursday, March 19, for our March Workshop, 𝗔𝗜 𝗔𝗴𝗲𝗻𝘁𝘀 𝟭𝟬𝟭: 𝗦𝘁𝗼𝗽 𝗣𝗿𝗼𝗺𝗽𝘁𝗶𝗻𝗴. 𝗦𝘁𝗮𝗿𝘁 𝗕𝘂𝗶𝗹𝗱𝗶𝗻𝗴. This hands-on workshop will be led by Emily Hess of Make Your Markit.

During this 2-hour workshop, you’ll build a custom AI agent powered by your own knowledge and workflows. Emily will cover AI basics, how agents differ from chatbots and LLMs, and how to integrate them into tools like HubSpot in ways that empower people and streamline operations.

This event is for anybody looking to learn more about AI agents. Location is Lancaster Chamber, and seating is limited to 25 attendees. We expect it to sell out fast, so purchase your ticket today!

Learn more and purchase your tickets on our website: https://lancastercollective.com/event/ai-agents-101-stop-prompting-start-building/

We are still buzzing from the energy at our February Digital Ads Roundtable! ✨ Sharing a few favorite moments...✨

A huge thank you to everyone who joined the circle. The energy was high, and the insights were even higher! We took a deep dive into the world of Paid Influencer Marketing, and it was fascinating to hear the 'real talk' from both the marketing practitioner side and the agency perspective.

We truly believe we learn best when we learn from each other. Whether you were sharing your biggest wins or your toughest campaign hurdles, thank you for being so open!

For those who were there (or those who weren’t!): What is one 'must-have' in your influencer contracts this year? Let’s keep the conversation going in the comments! 👇