Boutique Rituals

Opening Late Today - See you at Noon !

Congratulations to Mainstream Boutique - Riverview on being named Gold Winner for Best Women’s Clothing Store by Tampa’s Best!

This kind of honor only happens with an incredible team and a community that shows up for them every day.

We are so incredibly proud of you!

We are sad to say we had a shipping delay ! Which means NO LIVE tonight. We will see you back here next week !

Many of our owners started with no franchise experience, just the drive to build something of their own. If that sounds like you, we’d love to connect! Click the link in our bio to learn more.

We’re not a chain, we’re a family.

From site selection, buying, training, marketing — we’re with you every step.

If franchise ownership has ever been a dream of yours, click the link in our bio to learn more!

Mainstream Boutique started as one woman’s basement dream, and 35 years later, it’s still about 
the same thing:

women feeling celebrated, seen, and loved. 🫶🏼

That’s who we’ve always been, and we can’t wait to welcome you in.

Find your local Mainstream Boutique at the link in our bio.

Hello Fall!! Join our LIVE tonight at 6pm! Here’s a sneak peek and those shoes and boots… yes,please! We are ready for sweater and boot season! Join the fun tonight. 🍂🍁🍂🎉🛍️🍷

Sneak peek at some fabulous pieces for tonight’s live!! New Liverpool and Z Supply! Join the fun tonight at 6pm. 🎉🛍️🍷 Denim, jackets and sweater… bring on the fall 🍂🍁🍂🍁.

See you tonight at 6pm!!! Don’t miss the fun and the new Z Supply that just arrived!! New sneakers also….🎉🛍️🛍️🍷🍷

New Arrivals have hit the store floor ! Which one’s your favorite ? 🛍️
Available in store, online or through the Boutique Rituals App !

Owner love is the BEST kind of love! 💕🛍️
We are so proud of the incredible network of women who make up the Mainstream Boutique family. Seeing our owners lift each other up, visit each other’s stores, and shop each other’s racks? That’s exactly the culture we’ve built.
Shoutout to Anne ( | ) for making the trip to see our Fort Myers location — and to the Fort Myers team for making her feel right at home! 🏡
This is Mainstream Boutique. ✨

Today we celebrate the joy of sweet treats! Happy National Donut Day to all the donut lovers out there. Whether you prefer glazed, filled, or sprinkled, take a moment to indulge in your favorite flavor. Treat yourself!

Meet Karen France — owner of Mainstream Boutique in Morgan Hill, CA for the past 7 years. From building a space where women feel safe and styled, to hosting an annual fashion show that gives back to the community, she brings so much to the Mainstream Boutique family. Oh, and she's a two-time international award-winning doll maker. Swipe to get to know her. 🤍 Mainstream Boutique Morgan Hill

Freedom isn’t free — and today we remember those who paid the ultimate price for ours. Wishing you and your loved ones a meaningful Memorial Day. 🇺🇸❤️🤍💙