Global HMA

Today marks 14 years at globalHMA for Jamie Wilson! 🎉

Jamie has been such an important part of our team over the years, bringing her talents to many areas of the agency and always having a special place in her heart for email marketing. 📩

Beyond the work, Jamie is the person who remembers the little things (and the big things!) and can always share a great story.

Jamie, we’re so grateful for everything you’ve brought to the team over the past 14 years and, even more, for the person and teammate you are. Happy anniversary!

Anyone who has used a form of AI has probably discovered by now - AI can lie! 😱

Check out our latest article on LI for a deeper look into fact-checking, validating resources, and more!

https://www.linkedin.com/feed/update/urn:li:activity:7507909159183585280

Ever see a post and think "AI wrote this" just because it has an em dash or a semicolon?

Half of the internet's AI checklist would also flag Virginia Woolf and Agatha Christie! Punctuation shouldn't be an instant giveaway. A real detail, a real number, an actual opinion, that's what a chatbot can't fake.

We broke down why the "obvious" signs of AI writing aren't as reliable as everyone thinks.

Check it out 👉️ linkedin.com/pulse/sure-signs-ai-writing-getting-less-certain-sometimes-wrong-rumze

As more people turn to AI-generated answers, companies need to think beyond traditional search rankings. That's where Generative Engine Optimization (GEO) comes in.

GEO helps make your company's information more credible, consistent, and easier for LLMs to understand and reference. In this week's installment of our Summer of AI Love series, we break down what GEO means for your online visibility and how it works alongside the SEO strategies you already have in place.

Read the full article to learn more.

https://www.linkedin.com/feed/update/urn:li:activity:7499198578611949569

Our incredible Workhorse team has been developing custom AI agents, including a brand checker. We've also been working on other internal systems to speed up our process to deliver your work sooner. Read our latest article to get some behind-the-scenes details.

https://www.linkedin.com/feed/update/urn:li:activity:7496624672545853440

Show me the prompt 📝

This week's Summer of AI Love article dives into the details behind the details!

A great AI output starts with a great prompt, and a great prompt starts with doing the research. When using an LLM, it is crucial to consider the audience, tone, and what constitutes a good result. Our team treats prompt-writing as a skill worth developing, not something you can just pick up automatically.

When it comes to AI, best practices are also constantly shifting, so we are continually refining our approach to keep up.

https://www.linkedin.com/pulse/show-me-prompt-what-good-ai-writing-actually-looks-like-globalhma-ve2hc

Out of sight, out of mind. It's true for your brand.

If your target buyers only see you once every few weeks, you're not on their radar when they're ready to decide. Staying visible consistently, even in small ways, keeps you in consideration.

We're running TikTok Ads for our biotech clients, and the results have been strong: CTRs consistently over 15%, high impressions, and CPCs as low as a penny. That's a lot of visibility for very little spend.

Staying in front of the right people, everywhere they scroll, is the whole game.

For us, AI guardrails aren't about slowing innovation; they're about using AI responsibly. They help our team work smarter while ensuring human expertise, judgment, and oversight remain at the center of everything we deliver.

Read our latest article to learn how we protect our clients while safely harnessing the benefits of AI: https://www.linkedin.com/pulse/first-rule-road-good-guardrails-globalhma-jhvic

We put 5️⃣ top AI tools to the test: Claude, Gemini, ChatGPT, Grok, and Perplexity

Wondering which model nailed what, and how we decide which one to use? We shared the honest results in this week's Summer of AI Love post.

Read the full article: https://www.linkedin.com/pulse/i-my-llm-globalhma-ye8jc

Summer isn't just for vacations, it's for falling in love with what's next ⏭️ Welcome to our Summer of AI Love 🌞🌻

Our team has spent the past few months deep in AI fluency training, testing new tools, and building the systems that allow us to dive even deeper into niche markets. We're not just using AI, we're building the infrastructure around it so it sticks around long after summer ends.

Follow along all season as we pull back the curtain on how we train, test, and build with AI, one post at a time!

Full story on our LinkedIn — https://www.linkedin.com/pulse/summer-ai-love-how-were-using-globalhma-globalhma-lni4c 👇