M3 Group

M3 Group partnered with MSU Federal Credit Union to promote its home loan offerings during the HBA Parade of Homes — creating memorable touchpoints for people as they toured some of the area’s most impressive homes.

From custom-branded cookies and sweet treats to plants, beverages and other thoughtful takeaways, we helped source and coordinate branded items that were waiting for visitors throughout the experience.

The result? A home tour that gave potential homebuyers more than inspiration — it gave them a reason to remember MSUFCU. And judging by the response, it was a big success.

Monday Marketing Tip 💡

AI can help you work faster, create more and reach people in new ways. But the best marketing still feels human — real stories, real relationships and real reasons for people to care.

Use the technology. Don’t lose the human connection.

FIVE THINGS MARKETERS LOVE ABOUT FRIDAYS 🎉

The coffee hits different.
Because apparently we made it through another week.

The campaign is finally live.
That “Approved” email is a beautiful thing.

The ideas don't clock out.
Some of the best brainstorms happen when you’re not trying so hard.

The inbox starts getting just a little bit quieter.
A rare and beautiful phenomenon.

The weekend begins.
Time to recharge, get inspired and come back ready to make something great.

Happy Friday from the M3 Group crew!

BEFORE WE MAKE SOMETHING, WE FIGURE OUT WHY.

That’s strategy.

It’s asking better questions, listening closely and connecting the dots between where a business is today and where it wants to go.

Because pretty marketing is nice.

Purposeful marketing is better.

📸 Pictured: Will Costello, VP of Marketing Strategy in conversation with Sr. Creative Director Josh Best.

🎯 Marketing Tip from M3 Group: Hit the mark.

Great marketing isn’t about talking louder. It’s about talking to the right people about what matters to them.

Before you create your next campaign, ask:

Who am I talking to?
What do they need?
Why should they care?

Because when you make your marketing about them, you’re much more likely to hit the target.

Know your audience. Know your message. Hit the mark.

Need our help? Reach out to [email protected].

What a fun video our team made with highlights of The Lady Classic Golf Outing. Watch this video!

517 Business - Lady Classic 2026 From the first drive to the final putt, it was a day of friendly co...

Megan Whitt and Joanie Kilchermann, CTA have been spotted at ! They’re connecting with credit union leaders and bringing a little M3 Group energy to the conference.

If you’re at MAC, track them down and say hello! 👋

M3 Group is proud to be a CUSO under Reseda Group — and we’re in Detroit for the amazing ! 🎉

If you’re there, make sure you say hello to David, Tiffany and Josh. We’d love to connect, catch up and talk all things marketing!

A sample of our work: Videographer RJ Everett has been taking photos for our publication the last few months, including this impressive photoshoot of David Souder, Ph.D.

Souder is the Eli and Edythe L. Broad Dean for the Broad College of Business at Michigan State University. Read the article in the latest issue of .

Need photo or video? We can help. Reach out at [email protected].

M3 Group Director of Strategy David Patton contributes his marketing savvy to our publication, 517 Business .each month. Great marketing advice to start the week: https://517mag.com/want-employees-to-learn-5-ways-to-start-thinking-like-a-marketer/