Alphagraphics Laredo

The most expensive trade show mistake happens after the booth comes down.

Here are five mistakes that can reduce your return on the entire event:

1. Failing to follow up
You paid to attract and capture those leads. If no one contacts them, that investment stops at the badge scan.

2. Ordering materials too late
A six-to-eight-week timeline needs to cover design, production, proof approvals, revisions and shipping.

3. Putting paragraphs on banners
Attendees are walking, scanning and deciding quickly. Give them one clear headline, not a wall of copy.

4. Sending an unprepared booth team
A polished display cannot compensate for a team that doesn’t know how to start a conversation, qualify a lead or explain the next step.

5. Forgetting business cards
It’s the least expensive mistake on this list, but yes, it still happens. At nearly every show.

A strong booth plan keeps working after the exhibit comes down. Find all five mistakes and the complete event checklist in our latest blog: https://www.alphagraphics.com/blog/blog/2026/09/trade-show-booth-checklist

Need professionally printed coupon or gift vouchers? 🎟️

Custom vouchers are a great way to promote special offers, reward customers, or offer thoughtful gifts.

We offer professional design and printing services tailored to your needs, whether we create your design or print your ready-to-go files.

Call today to get started:
📞 956 753 5900
📍 901 Victoria St. Ste. C

Most holiday direct mail problems begin before a single piece is printed.

The good news? September gives you time to prevent them.

Five mistakes to address now:
1. Waiting too long
Production schedules and postal volume increase during Q4. Starting early gives you more options and fewer last-minute decisions.

2. Mailing one message to everyone
Customers have different needs, interests and purchase histories. Your message should reflect that.

3. Forgetting the offer
“Happy Holidays” is a greeting, not a reason to respond. Give recipients a clear next step.

4. Skipping the mailing-list review
Every outdated or incomplete address is money spent reaching no one.

5. Treating print and digital separately
Add a QR code or personalized landing page to connect the physical piece to a measurable online action.

There’s still time to get all five right.

Prevent these five mistakes before a single piece is printed. Find the complete holiday direct-mail guide in our latest blog:https://www.alphagraphics.com/blog/blog/2026/09/holiday-direct-mail-campaign-guide

Happy Birthday to our Account & Traffic Manager, Nina Vela-Cuellar! 🎉

Hope you have a wonderful birthday and a great year ahead filled with happiness and success!

Inboxes fill up fast during the holidays. Direct mail doesn’t disappear with a scroll.

It stays in the home, on the counter, refrigerator or desk, until someone is ready to act. During the busiest shopping season of the year, that staying power matters.

Planning a holiday mail campaign? September is your strategy month:

✓ Choose one clear goal
✓ Segment your mailing list
✓ Select the right format
✓ Create an offer worth responding to
✓ Prepare artwork for approval in early October

The sooner you plan, the more time you have to create a campaign that stands out and arrives when it matters most.

Get the full holiday direct mail guide: https://www.alphagraphics.com/blog/blog/2026/09/holiday-direct-mail-campaign-guide

🇲🇽 Happy Independence Day! 🇲🇽

Here's to celebrating Mexico's rich history, culture, and independence.

¡Viva México!

Small Business Saturday starts before November 28.

It starts with the sign that makes someone stop.

A window graphic catches their attention.
A sidewalk sign gives them a reason to walk in.
Wayfinding helps them find what they need.
A gift card display gives them one more reason to buy.

Every sign has a job, and every one needs time to design, produce and install.

The simplest order:

Outside first.
Inside second.
Checkout last.

Plan now so your signage is ready before shoppers are.

The strongest holiday signage plans start with the customer’s path through the space. See the recommended order and complete checklist in our latest blog: https://www.alphagraphics.com/blog/blog/2026/09/12-signs-every-store-needs-before

Remembering those we lost and honoring those who served. We will never forget. 🇺🇸

The booth is packed. But did anyone bring the power strip?

Displays and graphics may get the attention, but small operational details often determine how smoothly a trade show runs.

Along with the banners, table throw, and printed materials, remember to pack:

✓ Extension cords and charging cables
✓ Tape, zip ties and scissors
✓ A basic toolkit
✓ Cleaning supplies
✓ Water and snacks for your team
✓ A reliable way to capture leads

Then complete the most valuable step on the list: follow up with every lead within 48 hours.

Pack beyond the banners and table. Use the complete trade show checklist to prepare the booth, materials and follow-up plan: https://www.alphagraphics.com/blog/blog/2026/09/trade-show-booth-checklist

We can coordinate booth graphics, large-format displays, banners, branded merchandise and printed collateral through one partner and one production timeline. Give us a call to start planning.

🇺🇸 Happy Labor Day! 🇺🇸

Celebrating the hard work that keeps our communities moving forward.

Wishing you a safe and relaxing holiday!