Assertion Films

Assertion Films

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Assertion Films is a development and production company specializing in documentaries for broadcast and online audiences.

In addition, we collaborate with ad agencies, production companies and brands to find talent for authentic commercials and PSAs.

09/20/2026

We had such a wonderful time in Pacific, Missouri! Thank you to everyone who stopped by the Route 66 Centennial Traveling Exhibit at the Red Cedar Inn Visitors Center, shared stories, explored the exhibit, and helped make our visit so memorable.

If you missed us in Pacific, we’re excited to be at our next stop this weekend at the Joplin History and Mineral Museum!

We’re in Joplin as part of a special event with the Jefferson Highway Association and the Missouri Route 66 Association, and the exhibit will be open through the end of the day Monday.

Stop by, explore some Route 66 history, and enjoy this fun, family-friendly, FREE activity!

We hope to see you in Joplin as we continue celebrating 100 years of the Mother Road!

Photos from Assertion Films's post 09/17/2026

Our Route 66 Centennial Traveling Exhibit rolled into Pacific, Missouri, on September 16 at the Red Cedar Inn & Tourism Pacific, MO, and we’ve had such a wonderful response! There’s still one more day to see it! If you’re in or around Pacific, come visit us today, September 17, at the Red Cedar Inn Visitors Center and help us celebrate 100 years of the Mother Road.
A huge thank you to , who has been manning the exhibit and welcoming visitors throughout the stop. We’ve heard some great feedback, welcomed guests from the local community and even had some international visitors!
As always, our younger visitors have been exploring Route 66 with their passport books, completing activities as they make their way through the exhibit. Michelle even created some new passports for the adults, and it sounds like everyone has been getting into the spirit. We love seeing visitors of all ages so engaged with Route 66 history and sharing their own stories along the way.

09/13/2026

The glamorous life of making documentaries!

Pilar and I demonstrating what happens after you climb to the top of El Morro, spend the morning filming, and then lug all the gear back down again. Sometimes the trail becomes a perfectly acceptable place to lie down!

We’d just had the incredible experience of hiking up to Atsinna, the ancestral Puebloan site atop El Morro, with students from Ramah, New Mexico, while filming their tour with retired NPS archaeologist Steve Baumann.

And somehow, after hauling all that gear down the trail, our amazing DP Kimby Caplan still had enough energy to pick up the camera and capture this moment. Clearly, she is made of stronger stuff than we are. 😂

Exhaustion aside, it’s a real honor to be working on this project about Evon Vogt, El Morro’s first custodian, and to spend time learning about the remarkable landscape, history, and communities connected to this place.

08/25/2026

Not a bad way to start the day! One of the joys of filming on Route 66: waking up at the historic El Rancho in Gallup, enjoying a delicious New Mexico breakfast, and getting ready for another day on the road.

Today we’re filming for Atomic Legacy on Route 66, continuing to explore the people, places, and stories connected to the region’s nuclear history.

08/05/2026

As I prepare to show the Atomic Legacy on Route 66 later this month at the New Mexico History Museum, I'm reminded that the legacy of the Atomic Age isn't just history. It's still unfolding today.
Tomorrow, the New Mexico Environment Department will hold a public meeting on NuFuels' proposed Church Rock Section 8 In Situ Recovery Project. Members of the Red Water Pond Community have asked supporters to attend and speak out against a project they believe threatens their land and community.
The meeting takes place at 5:30 p.m. at Fire Rock Casino, on the same evening as Gallup's Ceremonial Night Parade. Community members have expressed concern that the scheduling may reduce participation in this important public hearing.
If you're in the area, please consider attending and supporting the community's right to be heard.

08/03/2026

On August 11, I'll be sharing some of the research behind my newest project, "The Atomic Legacy on Route 66," as part of the Route 66 Centennial Speaker Series. We'll explore how the Atomic Age shaped communities across the Mother Road, from nuclear science to uranium mining to nuclear disasters, and how these stories continue to resonate today.

The presentation also offers a preview of themes that will appear in our upcoming short documentary, which will premiere at the New Mexico History Museum on Sunday, August 30, followed by a discussion with community members.

I'd love to have you join us. Please register here: https://us06web.zoom.us/webinar/register/WN_zI2uhfrASAKamFUDc64Gog #/registration

08/01/2026

Thank you so much to Lynn Cline for inviting me to be her guest today on her excellent podcast Cline's Corner to talk about the Route 66 Exhibit and its next stop in Santa Fe at the New Mexico History Museum August 28-30th, my work as a documentarian and my new project about the Atomic Legacy on Route 66! She asks such thoughtful questions... No surprise, as she is a Route 66 expert and editor of "Road to Enchantment: A Century of Route 66 in New Mexico"! Please tune in to the podcast:
https://thepodcastcollaborative.com/view/podcast_discovery_database/entry/48713/ See less

07/25/2026

This photo from one of my favorite speaker panels features Edith Hood and Bertha Nez of the Red Water Pond Community Navajo Nation and author Sharon Niederman whose voices remind us that the history of the Mother Road is personal, complex, and still unfolding.
At the Route 66 Centennial Traveling Exhibit's next stop at the New Mexico History Museum, we'll debut our new short documentary on the 1979 Church Rock Nuclear Disaster and host a special panel discussion exploring its lasting impact on Navajo communities and the broader legacy of the atomic age along Route 66.
I hope you'll join us for this special weekend at the New Mexico History Museum in Santa Fe, August 28–30. Read more here:
https://ladailypost.com/route-66-centennial-traveling-exhibit-continues-statewide-tour-in-santa-fe-with-expanded-experience-aug-28-30/

07/14/2026

Research can be dangerous work....

Today, while digging through footage for the culinary section of our National Route 66 Centennial Traveling Exhibit, I made the mistake of revisiting the MidPoint Cafe and Route 66 Gift Shop, Adrian TX and its legendary "Ugly Pies." Now, I'm very far away and desperately wishing I had a slice in front of me.

The clip features Brenda Hammett Bradley, special guests Becky Johnson and her daughters, and some of the pies that helped make the cafe a Route 66 institution. My favorite line? "When it's done, it's done." Simple wisdom from someone who clearly knows a thing or two about pie—and life!

07/09/2026

A little behind-the-scenes moment with artist Jennifer Nez, who created a beautiful original weaving for our Route 66 Centennial Traveling Exhibit, helping us tell the complex story of the Atomic Age in New Mexico and its lasting impact on the Red Water Pond Community, Navajo Nation.
During a visit to her home studio, Jen was kind enough to invite us in for a quick weaving demonstration and share a few insights into her process. We're excited to celebrate Jennifer's work and the voices of the Red Water Pond Community Association at the New Mexico History Museum in Santa Fe. Join us for our Atomic Legacy panel at 2:00 p.m. on Sunday, August 30, where community members will share stories of resilience, history, and advocacy that continue to shape the region today.
For now, enjoy this glimpse into Jennifer's creative process and the artistry behind one of the exhibit's most meaningful pieces!

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