UW E-Business Consortium
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Since 1998, the UWEBC has brought together executives, managers and senior practitioners from leading Wisconsin companies to learn from each other.
The UWEBC brings together executives, managers and senior practitioners from leading companies to learn from each other in the areas of marketing, information technology, supply chain management and customer service. Four Wisconsin governors have recognized the UWEBC as a model of university-industry collaboration advancing the competitiveness of Wisconsin business and the health of Wisconsin's economy. We focus our efforts on four areas critical to a diverse range of businesses: marketing, information technology, supply chain management and customer service. Membership resources are open and available to executives and managers in all areas of your company. Learn more about our offerings and how to become a member on our website: https://www.uwebc.wisc.edu/
10/05/2026
The UWEBC Annual Conference is tomorrow, Tuesday, October 6!
One day. Six tracks. Hundreds of people. A lot of possibilities.
📅 October 6 | 8:00 AM–4:30 PM CT
đź“Ť Monona Terrace, Madison, WI
đź’» Join in person or virtually
Get ready for a day of big ideas, real-world examples, and meaningful connections. Start with an inspiring opening keynote, then shape your day around the topics and challenges that matter most to you.
Explore sessions across Customer Service, Technology, Marketing, People, Supply Chain, and Manufacturing, plus sponsor case studies that show how organizations tackle challenges and put new ideas to work. Stay in one track, move between them, or follow your curiosity.
Some of the best moments happen between sessions: a conversation that sparks an idea, an introduction over lunch, or someone saying, “We’ve been dealing with that too.”
Come ready to connect with the UWEBC Community and leave with fresh perspectives and practical ideas you can bring back to your organization.
Registration is still open! Join us tomorrow: https://uwebc.wisc.edu/conference/
Speaker Spotlight 5 of 5 🎥
We’re wrapping up our speaker spotlight series as the countdown to the 2026 UWEBC Annual Conference continues!
Last up is Michael Belot, SVP Business Operations & Chief Real Estate Development Officer for the Milwaukee Bucks, with a preview of his session, From Brand to Destination: When Place Becomes a Marketing Strategy.
Where customers encounter a brand can be just as important as what that brand offers. In this session, Michael will explore how Fiserv Forum and Deer District have evolved beyond game day into a destination that brings together sports, entertainment, hospitality, community, partnerships, and development.
He’ll share how intentional physical spaces can create new reasons for people to engage, strengthen connections with customers and communities, and become a meaningful part of an organization’s broader brand and marketing strategy.
Watch the video for a preview of what Michael will be sharing, and join us October 6 at the 2026 UWEBC Annual Conference in Madison or virtually!
Link to register in the comments! 👇
Speaker Spotlight 4 of 5 🎥
The countdown to the 2026 UWEBC Annual Conference continues!
Next up is Blake Morgan, 3X Author and Host of The Modern Customer Podcast, with a preview of her session, Customer Experience by Design, Not by Chance.
Exceptional customer experiences aren’t created through one initiative or survey. They’re shaped by the everyday decisions, habits, and behaviors that influence how an organization serves its customers.
In this session, Blake will introduce her WAYS framework and explore how organizations can make customer-centric thinking part of their everyday culture. She’ll share practical ideas for strengthening accountability, listening to honest customer feedback, and turning small, consistent improvements into meaningful customer and employee impact.
Watch the video for a preview of what Blake will be sharing, and join us October 6 at the 2026 UWEBC Annual Conference in Madison or virtually!
Link to register in the comments! 👇
10/01/2026
Please join us in welcoming ETC (Electronic Theatre Controls) to the UWEBC community!
Founded in Madison, Wisconsin, in 1975, ETC is a global leader in events lighting technology, providing innovative solutions for theatres, entertainment venues, architectural spaces, and more. The company develops a wide range of technologies, including lighting fixtures, control consoles, architectural lighting systems, power controls, networking solutions, and rigging systems.
What began with a group of UW–Madison students developing a better way to control stage lighting has grown into an international company serving venues around the world. ETC’s technology can be found across theatres, stadiums, television and film sets, museums, schools, hotels, houses of worship, and other spaces where lighting and technology help shape the experience.
With a strong foundation in innovation, engineering, and Wisconsin manufacturing, ETC continues to develop technology that brings together lighting, control, and design. We are excited to welcome ETC to UWEBC and look forward to the expertise, innovation, and insights they will bring to our community.
Speaker Spotlight 3 of 5 🎥
The countdown to the 2026 UWEBC Annual Conference continues!
Next up is Bill Price, Author and Founder/CEO of Intendra AI, with a preview of his session, HumanX: Why Better AI Starts with Better Experiences.
AI is transforming customer experience, but applying it to broken processes can just make frustrating experiences happen faster.
In this session, Bill will explore how organizations can use AI to uncover customer friction, identify root causes, strengthen employee decision-making, and create more meaningful customer experiences. Drawing on insights from his latest book, HUMANX, he’ll also look at where AI can deliver the most value and where human expertise remains essential.
Watch the video for a preview of what Bill will be sharing, and join us October 6 at the 2026 UWEBC
Annual Conference in Madison or virtually!
Link to register in the comments! 👇
09/29/2026
The UWEBC Annual Conference is ONE WEEK AWAY!
📅 October 6 | 8:00 AM–4:30 PM CT
đź“Ť Monona Terrace, Madison, WI
đź’» In person or virtually
Get ready for a high-impact day of big ideas, real-world examples, and meaningful connections.
Explore six dynamic tracks covering the emerging technologies and evolving business models shaping the future of business. Inspiring keynote speakers will share fresh perspectives, while sponsor case studies bring real-world challenges and solutions to the conversation.
Throughout the day, you’ll gain practical ideas to help you navigate change, think differently, and bring new strategies back to your organization.
The Annual Conference is about more than the sessions. It’s a chance to connect with the UWEBC Community, exchange ideas with fellow business leaders, and learn from professionals across industries.
The Ideas. The Energy. The Community.
🔗 Registration is still open — we hope to see you on October 6! https://uwebc.wisc.edu/conference/
Speaker Spotlight 2 of 5 🎥
The countdown to the 2026 UWEBC Annual Conference continues!
Next up is Kikora Mason, Communications Leader and Cultural Strategist, with a preview of her session, The New Promotional Mix: Balancing Competing Expectations.
Today, brands are communicating with far more than just their customers. Employees, investors, regulators, communities, advocacy groups, and the public can all shape how an organization is perceived, and their expectations don’t always align.
In this session, Kikora will explore how organizations can navigate those competing expectations while staying true to their mission and values. She’ll also introduce her CLEAR framework: Context, Listeners, Expectations, Alignment, and Response, a practical approach for making thoughtful, consistent communication decisions when there isn’t one clear answer.
Watch the video for a preview of what Kikora will be sharing, and join us October 6 at the 2026 UWEBC Annual Conference in Madison or virtually!
Link to register in the comments!👇
The 2026 Annual Conference Executive Summit is ONE WEEK AWAY!
📅 October 5 | 1–4:30 PM CT
đź“Ť Monona Terrace, Madison, WI
đź‘Ą In person only
One afternoon. Four conversations designed to help senior leaders think differently about what it takes to lead through the AI-enabled era.
The Executive Summit brings together business leaders, industry experts, and UW–Madison voices for a focused afternoon exploring how organizations can learn, adapt, and prepare their people for what comes next.
You’ll hear from:
🔹 Mike Bechtel on why the future may favor “learn-it-alls” over “know-it-alls”
🔹 Dr. Anne Trumbore on the changing landscape of learning, work, and talent development
🔹 Dr. Tony McDonald on a practical human-readiness playbook for AI adoption
🔹 Jody McDonough and Sara Gilbertson Ley on how Sub-Zero Group is putting human-centered transformation into practice through its Elevate program
Summit attendees are also invited to continue the conversation that evening at the UWEBC Executive Reception, featuring a cross-campus discussion with UW–Madison deans on research, teaching, innovation, and industry engagement in the age of AI.
If you’re responsible for shaping strategy, leading transformation, or preparing your organization for what’s next, this afternoon is built for you.
đź”— Register today: https://uwebc.wisc.edu/conference/executive-summit/?utm_source=Facebook&utm_medium=Social&utm_campaign=AC2026
The countdown is on! 1 week until the 2026 UWEBC Annual Conference!
We’re kicking off a five-part speaker spotlight series with Justin Robbins and a preview of his session, Finding RHYTHM: Turning Purpose into Everyday Practice.
In this session, Justin will explore how everyday leadership habits, decisions, and workplace patterns can either reinforce or undermine organizational purpose, and what leaders can do to make purpose more visible in the day-to-day employee experience.
Watch the video for a preview of what Justin will be covering, and join us October 6 at the 2026 UWEBC Annual Conference in Madison or virtually.
Link to register in the comments!👇
09/26/2026
We’re proud to welcome Women in Technology as a sponsor of the 2026 UWEBC Annual Business Best Practices & Emerging Technologies Conference!
WiT works to attract, grow, and retain women and girls in technology careers across industries. Through leadership development, technology education, networking, and mentoring, the organization supports people at every stage, from the classroom to the boardroom.
We’re grateful to have WiT supporting this year’s conference and helping strengthen connections across Wisconsin’s technology community.
Learn more about WiT and the conference here:
https://lnkd.in/dUtXzVPi
Click here to claim your Sponsored Listing.
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Address
601 University Avenue
Madison, WI
53715
Opening Hours
| Monday | 8am - 4:30pm |
| Tuesday | 8am - 4:30pm |
| Wednesday | 8am - 4:30pm |
| Thursday | 8am - 4:30pm |
| Friday | 8am - 4:30pm |
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