Fair Indigo

Fair Indigo

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Sustainable. Fairly made. Forever in fashion. Americans are buying five times more apparel than we did in 1980 – a staggering 80 billion new items every year.

Even more eye-opening: after a few wearings, many of these pieces head straight to a landfill – to the tune of 82 pounds of textiles annually for every man, woman and child in the country. Staggeringly brutal to the planet. But – happily – a growing number of people are turning away from “fast fashion” to the philosophy of “quality over quantity” and the sort of clothing we offer here at Fair Indi

06/17/2026

Put a smile on their face with a Joobles friend and a story! Our Organic Stuffed Animals + Bilingual Storybook sets are ethically hand-knit and perfect for little ones learning in two languages

Photos from Fair Indigo's post 06/15/2026

Summer is all about bright colors, and we’re loving this bold cobalt blue! Stay cool and comfortable all season long in this breezy blue dress—perfect for sunny days and effortless style.

06/12/2026

You all are loving our undyed loungewear as much as we are. The perfect creamy, un-dyed color and comfort that makes unwinding at home your new favorite ritual.

06/10/2026

Education is at the heart of lasting change. The Fair Indigo Foundation—a non-profit organization—exists to improve educational opportunities for children in Peruvian communities where our cotton is grown. When you support Fair Indigo, you help open doors for these students to learn, grow, and dream big. Visit Fairindigo.com to learn more about how, together, we can make a difference.

06/08/2026

This quote by Anne-Marie Bonneau is a powerful reminder that progress in sustainability isn’t about perfection..it’s about collective effort. What’s one small, imperfect step you’re taking toward a more sustainable wardrobe?

06/03/2026

Ever wonder if a white t-shirt can actually last longer than a year? Meet the white tee that stays bright, soft, and in shape—season after season. Ethically made from organic cotton, designed to be your go-to for years to come.

06/01/2026

We couldn’t have said it better ourselves! When your shirt holds its shape and feels soft wash after wash, you know you’ve found something special.
Thank you for sharing with us Kendra!

05/29/2026

Learning is a gift, not a given. At The Serapis School in Peru, every moment matters..from classroom lessons to joyful activities like this one. Fair Indigo is proud to help support schools where our cotton is grown, ensuring children have the opportunity to learn, grow, and dream big. Education is at the heart of sustainable change.

05/27/2026

Our Cotton clothing made for carefree days and conscious closets. Dress up, chill out, and feel good knowing your outfit is fair made!

Check out the new colors in our Organic 100% Cotton Relaxed Crop T-Shirt.

Photos from Fair Indigo's post 05/25/2026

Style that stands the test of time. Our cotton pieces are made to last—no pilling, nubs, or holes after just a few wears. Because your clothes should keep up with whatever life brings. Choose quality that endures, season after season.

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579 Donofrio Drive Ste 104
Madison, WI
53719