Designity

Standard Chartered’s new “Move Ahead” campaign uses Formula 1 to tell a story about preparation: the decisions and teamwork behind a defining moment.

The creative team combined real photography, design, post-production, and AI-generated environments to create racing perspectives that would have been difficult (or even impossible!) to capture.

Check the video here: https://lnkd.in/dHmVHxQh

The images in this carousel are illustrations of the story, not assets from Standard Chartered’s campaign.

Sources: Standard Chartered and Campaign Brief Asia.

Inês has one rule for great creative: make people care first. Make it beautiful second. ✨

From brand strategy and creative direction to AI, human taste, and the occasional power tool, she’s got plenty to say about what makes an idea worth making.

Meet Inês and read the full Creative Director Highlight:

Creative Director Highlight: Brand Strategist, Ines F - Designity Meet Designity Creative Director Inês Félix and learn how she turns smart strategy, sharp ideas, and human judgment into stronger creative work.

We can’t wait to see Nity in a Meta Muse Charm soon.

Until then, Muse has us thinking about a more practical question:

How could tools like this actually make a creative team better?

A few ways we’d experiment with Muse:

🔎 Monitor the market while you’re making the work:

Give Muse a competitor list, campaign category, or product space and have it keep tabs on launches, landing pages, social activity, messaging changes, and visual trends.

📥 Turn scattered campaign feedback into the next round:

Have Muse work across email, files, notes, and project context to collect stakeholder feedback, identify conflicting comments, surface unresolved questions, and organize what the creative team actually needs to address next.

🗂️ Handle the creative ops around the creative:

Ask it to find the latest brief, locate the approved assets, check what feedback is still open, identify missing deliverables, find time for the next review, and draft the follow-up. One assignment instead of six admin tasks.

📞 Take production logistics off the creative team’s plate:

Need a photographer, printer, venue, prop rental, freelancer, or last-minute production support? Have Muse research options, navigate sites, make calls, fill out forms, and bring back the best choices for a human to approve.

🎨 Prep the Creative Director before the review:

Gather the latest files, feedback, references, competitive examples, and open questions into one review-ready package. The agent handles the context gathering. The Creative Director still owns the judgment, direction, and final call.

That’s where AI gets interesting for creative teams.

Not when it replaces the people responsible for the work, but when it gives them more context, more capacity, and more room to think.

At Designity, AI-enabled workflows support the process. A dedicated Creative Director still owns the strategy, brings in the right specialists, and remains accountable for the creative direction and quality.

Human-led creativity. AI-enabled scale.

Need more from your creative partner than a bigger production queue?

We compared Penji with six alternatives across creative leadership, capacity, services, workflow, and pricing.

See which model fits the way your marketing team actually works. 👇

6 Best Penji Alternatives for Creative & Marketing Teams - Designity Explore the best Penji alternatives & competitors for creative teams. Compare pricing, services, capacity, and support to find the right creative partner.

Snoopy had people lining up before sunrise for a Starbucks cup.

Naturally, our puffers started thinking about who should be next. 👀

One brief. Three creative directions. ☕🍂

Which do you pick?

Creative support isn’t one-size-fits-all. Shocking, we know.

Penji and Designity both help teams get creative work done, but the way they do it is a whole different canvas.

See how pricing, teams, services, and creative leadership stack up.

Read the comparison:

Penji vs Designity: Pricing, Teams & Key Differences (2027) - Designity Compare Penji vs Designity for 2027, including pricing, teams, services, turnaround times, and support to find the best fit for your marketing team.

One brief.

Three Puffs.

Three completely different creative directions. 👀

The brief was to create an NFL Happy Meal to celebrate the start of the season. 🏈🍟

We gave the puffers the same product and objective, and they came back with three very different ways to bring it to life.

If you were the creative director, which direction would you choose: the strategist, the artist, or the wildcard? 👇