Priority IAC
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Achieve complete herd health- powered by our Smartbacteria and mineral products. Learn more at forhealthycows.com.
Priority IAC is the only company bringing the fields of microbiology and nutrition together for animal health. P-One™ is truly a grassroots movement to empower dairy producers as Priority IAC provides a more cost effective and simpler approach to nutrition. Priority IAC was founded following the dispersal of Clover Mist Farms, a dairy focused on health, production, and genetics. Priority IAC maintains a research and product development mentality that starts on the farm. Diligently selecting from millions and millions of microflora, Priority IAC has identified the best of the best naturally occurring bacteria strains on their strength and performance. Only the most effective, highly focused, and beneficial bacteria that deliver on-farm results make the cut to be Priority IAC's Smart bacteria. Priority IAC is the founder and exclusive provider of P-One™, which ensures farmers can feed the highest quality homegrown forages for maximum benefit as it optimizes energy transport through efficient carbohydrate metabolism. Research shows these branded strains of Smart bacteria balance rumen pH, allowing producers to safely feed rapidly fermentable carbohydrates like soluble fiber, starch, and sugars. Priority IAC also provides Gold Spike™, which producers are choosing to combat mastitis and high SCC. Gold Spike™ works with the animal’s natural immune system through the GI tract and is a safe alternative to antibiotics as it has no milk or meat withholdings.
09/14/2026
Proud to have one of our producers, Scott Brenner, on The Dairy Podcast Show talking about the shift he's made in his feeding program. Thanks for sharing your story, Scott. This is what The Foundation is all about.
Scott Brenner is the owner-operator of Hunter Haven Farms, a family-owned dairy in northwest Illinois. The farm milks about 1,000 cows and is co-owned with his wife and partners. Scott focuses on forage quality, digestible nutrients, dry cow management, water access, and practical feeding strategies that help cows convert feed more efficiently.
Learn more from Scott Brenner on The Dairy Podcast Show, available on all major platforms: https://episodes.wisenetix.com/blog/a-shift-in-dairy-feeding
Happy Labor Day!
Our facilities are closed for the day. We will resume our regular business hours tomorrow.
Visit PriorityIAC.com or click the link in our bio to order!
A long weekend is on the horizon.
Our office will be closed on Monday, Sept 7th in observance of Labor Day.
Visit PriorityIAC.com or click the link in our bio to learn more and order online. Office and shipping hours will resume on Tuesday. Enjoy your weekend!
Hey, it’s September!
A new month means new beginnings. Ready to discover what being Powered by Smartbacteria can do for your herd? Visit PriorityIAC.com or click the link in our bio to learn more and order!
Animal safety requires constant vigilance.
Whether from accidental toxicity, incorrect drenching doses, chemical miscalculations, or feed mixing errors, overdoses in livestock are a real, critical issue.
Gold Spike is an oral, non-drug alternative to antibiotics. Available in powder-form for daily use in TMR and in capsule-form for an immediate immune boost.
Safe. Effective. Smart.
Visit PriorityIAC.com to learn more and order today!
No two operations are the same. Your nutrition program shouldn’t be either.
We offer a different approach to herd health–built specifically around your cows, your forages, and your goals.
Through careful evaluation, ration modifications, and ongoing support, our Principles of Microbiology Nutrition are designed to maximize the benefits of P-One and Ocean Minerals for your herd.
Contact us today to begin a no-obligation conversation!
[email protected] | 920-682-0264
There’s still time to apply Chopper’s Choice to your late-summer and fall harvests!
Powered by Smartbacteria, our forage inoculants directly target the preservation and fermentation process before the crop reaches the rumen. When applied at harvest, Chopper’s Choice helps:
✔️ Drive Rapid Lactic Acid Fermentation: Quickly lowers pH by converting plant sugars into lactic acid, locking in nutrients and digestible dry matter.
✔️ Inhibit Heating, Wild Yeasts, and Molds: Outcompetes spoilage organisms to prevent aerobic deterioration when opening the silo or bunker — protecting palatability.
The result? High-quality forage that maximizes digestibility and herd performance at feeding.
Visit PriorityIAC.com to learn more and order today!
Join us in celebrating and remembering D-R-A August, the Matriarch of Priority IAC History.
To this day, August is known around the world and has left an enduring genetic legacy within the dairy industry.
She would have been 48 years old today.
Did you know that in addition to our Smartbacteria and Mineral products, Priority IAC offers a nutrition program for your herd?
Check out the new page we’ve added to our website to learn more about our 8 Principles of Microbiology Nutrition!
08/20/2026
Brittany Herzfeldt is a graduate of the University of Wisconsin River Falls with a background in Dairy Science and Management. As a Microbiology Nutritionist and Consultant at Priority IAC, she works with dairy producers across the United States, focusing on rumen health, feed efficiency, forage utilization, and microbiology nutrition strategies that support dairy cattle performance. Listen to Brittany Herzfeldt on The Dairy Podcast Show, available on all major platforms: https://episodes.wisenetix.com/blog/microbiology-nutrition-for-dairy-cows
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Address
3504 County Road CR
Manitowoc, WI
54220
Opening Hours
| Monday | 7am - 4pm |
| Tuesday | 7am - 4pm |
| Wednesday | 7am - 4pm |
| Thursday | 7am - 4pm |
| Friday | 7am - 3pm |
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