Focus Films

Most marketing isn't bad. It's just winging it.

You never saw a plan. The captions could've been anyone's. Engagement went up but your revenue didn't move. Sound familiar?

Posting without a plan keeps you busy. It doesn't bring anyone in.

We do it the other way. We read what your customers actually say before they buy, the questions, the fears, the words they use, then build a month of content that answers them in your voice. Real stuff that brings in the people already looking for what you do.

Comment PLAN and I'll show you what a real one looks like.

Nobody hires us and then brags about the lighting.

Andy runs LFG Mindset Consulting. We made him one brand story video, the kind that actually sounds like him and says why he does what he does. Less than 24 hours after he posted it, people who had ghosted him came back. He booked a speaking spot at an event he'd been chasing for months.

He never mentioned the camera work. He talked about his phone ringing.

That's the whole point. It's the thing that makes the person sitting on the fence finally reach out to you.

Real Google review, real client.

Want one that does that for your business? DM me STORY and I'll show you what yours could look like.

Most content strategy starts with a whiteboard and a guess about what your customers care about.

Ours starts with reading what they actually say when you're not in the room. The reviews they leave for your competitors. The questions they post at 11pm. The fears they'll admit to a stranger on Reddit but would never say to your face.

You don't have to invent anything. The words are already out there. We organize them and film you answering the ones that matter most.

And here's the part that actually sells: when a customer sees their exact worry said out loud, before they've even talked to you, that's the moment they decide you're the one who gets it.

Comment RESEARCH and I'll show you what your customers are already saying about your kind of business.

The #2 fear owners told us about agencies wasn't bad work. It was getting hit with fees they never saw coming.

So we did the opposite of everyone. We published all of it. Three tiers, the founding rate, the guarantee, no fine print, no "let's hop on a call to talk pricing."

No surprise line items, ever. If a company won't tell you the price without a sales call, that's the tell. The whole point is that you trust us, so we act like it from the very first number.

DM FOUNDING and I'll send you the tiers and the founding rate.

Word of mouth is the best marketing you have, and the one you can't control.

You can't make your happiest customers call every prospect for you. So do the next best thing: put one of them on camera telling the story of why they almost didn't hire you, and why they're glad they did.

That's all a referral really is. A real person, telling a real story, answering the exact fear your prospect is sitting on. The only difference is this one plays for a thousand people while you sleep. A neighbor plays for one.

Send me a DM and I'll show you one we made, so you can see it in action.

"Something I know I should be doing, but for some reason never do." Every owner says that about content.

It's not laziness. Doing it right is a full-time job, and you already have one of those.

So we take the whole thing. One shoot, a coffee's worth of conversation, and we handle the rest: filming, editing, captions, posting it all month, and telling you what actually worked. You never log in.

And it isn't generic filler. We build every post around the real questions your customers are already asking, then film you answering them. Most agencies guess and post something safe. That's the difference between content that just sits there and content that gets someone to call.

Comment DONE and I'll send you the breakdown of how it all works.

Most "done-for-you" content isn't. You still end up writing captions at 10pm, texting "any update?", explaining your own business for the third time.

Ours is actually done for you. Approve a plan, show up for one shoot, read one report. About three hours a month, total. That's the whole ask.

And it isn't filler. Every post starts with the real questions your customers are already asking online, then we film you answering them. Most agencies guess and post something generic. We build a month that sounds like only you and pulls in the people already looking. That's the difference between content that just sits there and content that gets someone to call.

Same money as your last agency. Completely different month.

Comment MONTH and I'll send the full breakdown and pricing.

Every sales guy tells you the same thing. "Get in the right rooms." "Go where your customers hang out." Okay. Where the hell is that?

I found a way to get you in those rooms without leaving your office. Without even being awake, honestly. 😀

I never wanted to be an agency. I make films. Brand stories and testimonials, the stuff that makes people trust you once they're looking at you.

For years clients asked me "how do we get more people to our site?" And I'd say, "that's your SEO people. My job is to make you the obvious choice once they get there."

Social media is great for attention, bad at closing. A brand story is the opposite. That's why I never wanted to be a "social media agency," social on its own doesn't convert anyone. Put it with a real brand story though, and you get seen AND hired.

Back in 2019, when I was new and too scared to sell because I thought I was bugging people, a mentor told me: "if you know how to help someone and you don't tell them, that's not being humble. That's being selfish."

Over the last few months, we built a new offer and figured out how to make content that actually works. We call it the Obvious Choice Game Plan, and I haven't seen anyone else do it. It's not typical Canva-templated BS, it's custom for every client.

Here's what it does. We find the real questions your customers ask before they buy, the ones they type into Google and ask in Facebook groups and Reddit at 11pm, and we make content that answers them, in your voice.

And what no one else can copy: we've told stories for a living for 15 years. We don't just answer the question, we make it connect. That's what earns trust.

So when they go looking, you're already there answering their concerns. You're in the room, you're the one who gets it, and you never had to leave your desk (or be awake).

Comment PLAN and I'll send you a quick, free sample for your business, so you can see what it looks like and whether it's something you need. YA BIG DUMMY!