Accelerant Research
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Accelerant Research is a full-service UX and marketing research and consulting firm located in Charlotte, NC.
Our mission is to help companies grow their brands and strengthen customer ties, faster.
02/12/2026
Get to Know Your Users: The Power of IDIs! đź’ˇ
Want to know what your users really think? Accelerant Research specializes in Moderated In-Depth Interviews (IDIs). Check out our cycle for a structured approach to uncovering valuable insights.
From defining your focus to analyzing the data, we can help you understand your users and create a better product.
During an Accelerant Research Virtual Insights Conference (ARVIC), Susan Shaw, Customer Research Lead at Ford, shared an honest take on imposter syndrome in research. She emphasized why your past experience—regardless of background—is more relevant than you might think.
Whether you're transitioning into UX or just finding your voice in a new role, her advice is a must-hear.
Catcn her talk: https://www.youtube.com/live/Jq_fZ860A50?si=lASGlh-UBO5kCRYK
02/11/2026
Charlotte insights community đź‘‹
Join us for the University of Georgia Master of Marketing Research (MMR) Insights Night Watch Party.
Networking, food & drinks, and a livestreamed AI panel from Atlanta.
📅 Feb 25 | 6–8:30 PM
đź“Ť 1242 Mann Drive Suite 100, Matthews, NC 28105
Register: https://ugammrinsightsnight.regfox.com/2026
02/10/2026
When it comes to the Super Bowl, people tend to know themselves pretty well.
Our Super Bowl 2026 pre- and post-game surveys show that pre-game intent translated cleanly into actual behavior. Those who planned to watch followed through. Those who didn’t plan to watch largely stayed uninterested.
Sometimes the insight isn’t about change—it’s about consistency.
Full survey results 👉
https://www.accelerantresearch.com/articles/super-bowl-2026-survey-results-pre-game-vs-post-game-insights
02/10/2026
Most fans stuck to their plans for the Super Bowl… but staying home sounded better for some people by kickoff. đźŹ
Our Super Bowl 2026 pre- and post-game surveys show a slight shift toward last-minute stay ins, with fewer people heading to friends’ houses or bars than originally planned. Perhaps the East Coasters facing a tundra outside. ❄️
👉 Explore the full Super Bowl 2026 survey results:
https://www.accelerantresearch.com/articles/super-bowl-2026-survey-results-pre-game-vs-post-game-insights
02/10/2026
Everyone loves a winner—and the data proves it.
Our Super Bowl 2026 pre- and post-game surveys show that before the game, support was more evenly distributed. After the outcome was clear, viewers were far less likely to say they’d been rooting for the losing team, with post-game allegiance shifting toward the winner.
This is exactly why timing matters when measuring sentiment.
👉 See the full Super Bowl 2026 survey results:
https://www.accelerantresearch.com/articles/super-bowl-2026-survey-results-pre-game-vs-post-game-insights
02/10/2026
Expectations vs. reality told an interesting story this Super Bowl.
Our Super Bowl 2026 pre- and post-game surveys reveal that before the game, fans anticipated the game itself and commercials would dominate. In reality? The Bad Bunny halftime show stole the spotlight—while enthusiasm for the game and ads cooled.
This is why measuring sentiment both before and after key moments matters.
Explore the full results 👉 https://www.accelerantresearch.com/articles/super-bowl-2026-survey-results-pre-game-vs-post-game-insights
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02/06/2026
“These interviews are fire!” 🔥
That’s the kind of client feedback that keeps us going.
Whether it’s in-depth interviews, usability testing, or focus groups, we recruit vetted participants that fit your study—and handle the logistics too.
What do we gain when we listen more ethnographically?
At an Accelerant Research Virtual Insights Conference (ARVIC), Matthew DelCiampo of Tapestry (Coach, Kate Spade) shared how this approach adds depth and context to understanding human experience—showing that real insight often lives beyond the words themselves.
Watch more: https://www.youtube.com/watch?v=1msTudLa4xA&t=8s
In this Accelerant Research Virtual Insights Conference (ARVIC), Solomon Bennett of Vail Resorts outlines what he calls the “Insights Department Death Spiral”—and the mindset shifts researchers need to avoid falling into it.
🎥 Watch to hear the most common mistakes and how to course-correct: https://www.youtube.com/live/FaZS6eCxuKk?si=ACTu-wh1zFQi-Khu
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Address
1242 Mann Drive, Ste 100
Matthews, NC
28105
Opening Hours
| Monday | 9am - 5pm |
| Tuesday | 9am - 5pm |
| Wednesday | 9am - 5pm |
| Thursday | 9am - 5pm |
| Friday | 9am - 5pm |