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Strategy-first marketing for brands, artists & growing businesses — built to create momentum.
09/02/2026
One of the things I’ve learned over the years is how rarely any part of marketing really works on its own.
The pieces affect each other, for better or worse.
Marketing Field Notes #002
Everything Is Connected.
Full Field Note is up at ab-strategy.com/insights
Presale ends Thursday at midnight for I AM HOUSE Orchestrated at Palladium Times Square. Secure your tickets early and get access to the best available pricing before tickets go on sale to the public Friday.
Get presale access now Link in Bio
TICKETS ARE ON SALE NOW! 🎟️💦
Last year’s show SOLD OUT, so this year we’re going even bigger with a bigger venue, a bigger stage and a BIGGER show!
Join me on Nov. 19th at Palladium Times Square. I’m bringing an incredible lineup with me, and there are still more names to come! 👀
Get your tickets now at the link in my bio or www.IAmCrystalWaters.com. I’ll see you there!
Last chance to get Fan Presale access 🎟️
Presale ends Thursday at midnight for I AM HOUSE Orchestrated at Palladium Times Square.
Secure your tickets early and get access to the best available pricing before tickets go on sale to the public Friday.
↘️ Get presale access now at www.iamcrystalwaters.com
Pure House. 100% Pure Love ❤️J e f f C.
This official Crystal Waters’ merch collection is for everyone who loves House Music!
Shop the 100% Pure Cotton Unisex Disco T-shirt in my new collection at I AM HOUSE Collection through the link in Bio 🔗 https://shop.iamcrystalwaters.com
I Am House Records Where House Music Lives joeB Berinato
FAN PRESALE IS NOW OPEN 🔥
New York, it’s time.
I AM HOUSE Orchestrated returns to New York on November 19 for a special night at Palladium Times Square, bringing together the voices behind some of house music’s most unforgettable songs, reimagined live with orchestra.
Featuring:
✨ Crystal Waters
✨ CeCe Pen*ston
✨ Barbara Tucker
✨ Inaya Day
✨ Duane Harden
✨ Thea Austin
And more iconic voices to be announced.
Presale tickets are available now.
If you signed up for access, check your email or text for your presale code and ticket link.
Not on the list yet? Visit iamcrystalwaters.com (link in bio to get access.)
Can’t wait to see you there ❤️
08/20/2026
Introducing MARKETING FIELD NOTES from AB Strategy.
A series sharing ideas, lessons, and observations from the work we do.
First note: "Do It Right From the Start."
Before jumping into more tactics, take the time to understand what actually needs to happen.
Read the full Note here:
https://ab-strategy.com/marketing-field-notes/do-it-right-from-the-start/
My Official Shop is now open 💜
For the first drop, I wanted to start with something close to my heart: I AM HOUSE Collection 1.
House music has carried me around the world, and it has always been about more than music. It’s rhythm, freedom, community, soul, and the people who live it.
This official Crystal Waters merch collection is for the dancers, DJs, vocalists, house heads, dance music lovers, and everyone who knows what house means.
Shop the I AM HOUSE Collection now through the link in Bio 🔗 https://shop.iamcrystalwaters.com
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