rbb Communications

We’re not just FALLing for trends. We’re watching where they could lead. 🍂

From the return of finstas to the future of NIL and the power of turning campaigns into traditions, rbb is keeping an eye on the shifts shaping how brands connect with audiences, build relevance and create new opportunities.

Swipe to see what’s catching our attention this season, and, more importantly, why you should be paying attention.

PR teams are being asked to do more in an environment that looks very different from even a few years ago.

At Public Relations Society of America (PRSA) ICON 2026 in Orlando, Tim Johnson, President of UPRAISE Marketing and Public Relations, an rbb company, will lead a session focused on what that means for communications strategy today and how teams can prepare for what comes next.

From the rise of AI to fewer journalists and more fragmented audiences, the traditional PR playbook continues to evolve. Tim will share ways communicators can respond by broadening how they think about media relations, making smarter use of data and building programs that reach audiences across more than earned media alone.

📍 PRSA ICON 2026 | Orlando
📅 Sunday, Oct. 18
⏰ 3:15–4:15 p.m. ET

If you’ll be at ICON, join Tim for “Future-Proofing Your PR Strategy in a Rapidly Changing Media Landscape.”

How does rbb do Miami Spice? With a dinner tradition that’s lasted more than a decade, snapshots from tables across town and a growing list of places to try next.

For rbb EVP & Partner Sandra Ericson, Miami Spice is an annual date with the same group of friends. Their first Spice dinner included a newborn in a carrier at the table. That baby is now a college junior, and the group still gets together every year.

Miami Spice, presented by Visit Miami, gives diners a chance to explore restaurants across Greater Miami and Miami Beach through special menus. Swipe through to see where rbb’ers have dined and what’s next on our wish lists.

Still deciding where to go? Select restaurants have extended their Miami Spice menus through October 31! Tell us what’s on your list! 🍽️

A big congratulations to our own Kristine Janata!

Kristine, a senior account supervisor at rbb Communications, was recognized last week at the 39th Annual Ev Clay/ PRSA Miami Chapter Endowment Fund Luncheon as assistant treasurer of Public Relations Society of America (PRSA) Miami’s 2027 Board of Directors.

The luncheon brought South Florida’s PR community together to celebrate its people and support the next generation of communications professionals through scholarships for local students.

We know you’ll bring the same dedication and thoughtfulness you show at rbb to your new role with PRSA Miami!

Congrats again, to Kristine, and all the 2027 PRSA Miami Board members!

What does 40 years in public relations teach you about leadership, growth and building teams that deliver?

On Evolve to Grow’s The Growth Equation Podcast with Tristan Wright, Tim Johnson, EVP and Partner at rbb Communications and founder of UPRAISE Marketing and Public Relations, shares lessons from a career helping financial services and tech companies build stronger brands, generate leads and navigate growth.

Tim also discusses how leadership has evolved over the course of his career, why developing strong teams matters and what business leaders should understand about long-term growth.

Listen to the full conversation via the link in comments.

Forget your fantasy football league, we just made our own draft picks, and honestly? Every single one is a first-round pick. 🏈 Please welcome rbb's Fall 2026 Intern Class!!

Seven incredible new faces just joined the roster, and we are excited to introduce them. This class brings serious energy across IM, PR, and Content. Swipe through to meet your new favorite team members.

No waivers, no trades; we're keeping this whole roster. Welcome to the team! Let's get this season started 🏆

It’s always a good day when a colleague gets a well-deserved spotlight.

Voyage MIA Magazine recently featured our Senior Integrated Producer, Gustavo "Gus" Gomez, sharing the story behind a career that has taken him from film sets and life behind the camera to producing creative work for brands and clients at rbb Communications.

If you’ve worked with Gus, you already know what makes him so good at what he does. He understands the creative vision, knows how to bring the right people together and has a knack for keeping a lot of moving pieces moving in the same direction.

Our clients get to see that talent firsthand. So do the creative teams, directors, photographers and production partners Gus works with on projects like our Hyatt Inclusive Collection campaign.

And now VoyageMIA readers get to know a little more about the person behind all of it.

We’re very glad this particular Miami creative calls rbb home.

Read Gus’ full feature: https://brnw.ch/21x5G8O

Another big moment for a team that keeps raising the bar! We have been named to PR News' 2027 Agency Elite Top 120, recognizing the industry's most respected roster of innovative PR and communications firms — our eighth year in a row earning a spot on the list.

It's a reflection of the work our team delivers every day, from award-winning integrated campaigns to bold, insight-driven storytelling, and the client relationships that make that work possible.

Thank you to our clients and team for helping us earn a place among this year's honorees!

🍪 Girl Scout Cookies may get plenty of attention, but the Girl Scout story extends far beyond cookie season.

A campaign led by UPRAISE Marketing and Public Relations, an rbb company, in partnership with Girl Scouts of Northern California has been named a finalist in Ragan Communications and PR Daily's 2026 Media Relations Awards in the Nonprofit category.

“More Than Cookies: Transforming Public Perception of the Girl Scouts of Northern California” set out to broaden the story of Girl Scouts beyond cookie season and bring greater visibility to the leadership, entrepreneurship and community impact happening all year long, generating 786 articles and 53 broadcast segments with 98.2% positive sentiment.

Seeing that work recognized by PR Daily is a meaningful moment for our team and a reflection of the close partnership behind the campaign. Congratulations to everyone at UPRAISE and Girl Scouts of Northern California who helped make it happen.

Summer 2026, you were a good one. ☀️

From beach days and new places to family time, staycations, and making memories with fellow rbb’ers, our team made the most of the season.

📸 Here’s a little look at some of our favorite summer moments.