EvClay Public Relations

A recent presentation for Grupo Promerica brought together perspectives from both public relations and journalism.

On September 10, EvClay Public Relations Vice President Agustina Goldbaum and journalist Ivette Franco, current President of the South Florida chapter of the National Association of Hispanic Journalists and a Business Journalism Fellow of the National Press Foundation, delivered the presentation entirely in Spanish.

Together, they explored building meaningful media relationships, strengthening brand reputations, and reporting stories that resonate with international audiences.

One pitch. Three TV segments. Two stations. All in under three months.

It started with the right story — and knowing how to position it.

For this client, we identified the strongest media angle, understood what reporters were looking for and tapped into relationships our team has built over decades.

The result? One pitch became three opportunities to tell their story on television.

Good media relations are built over time. The coverage is where you see that work pay off.

As summer comes to a close, let’s look back at what made this internship experience so memorable for Terrabank’s summer interns. For Daniel Argüello, a media and communications student at Florida State University, it was about gaining a deeper understanding of the bigger role marketing plays through a banking lens. As an extension of the marketing team, Daniel experienced storytelling in all its forms, from sharing clients’ stories to internal communications that highlight and celebrate the Bank’s team and culture.

Terrabank’s Global DNA is more than banking, it’s about connection. 🌎 🌎 Get to know Terrabank SVP and Director of International Retail Banking and the team supporting clients at the local and international level, quienes trabajan día a día con diferentes países y culturas para construir relaciones bancarias que acompañan los clientes en cada paso de su crecimiento.

As this year’s Terrabank’s summer interns head back to school, let’s look back at what made their experience so memorable.

For Miana Bellony, a finance major at Florida International University, it was all about the support she received from the team while taking on real responsibilities. The Bank’s internship program fosters a culture of impact and support for young professionals pursuing careers in finance and banking.

PR is earned through trust and editorial relevance. Work with a team that secured authentic earned media that pushed your business goals forward.

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