Chris Winfield

The best marketing book ever written came out in 1966, and it explains exactly why most people are bad at AI.

Eugene Schwartz said you can’t create desire. You can only channel desire that already exists.

Swap one word and you’ve got the whole game: you can’t create genius with AI. You can only channel the genius that already exists in you.

Most people type “write me a post” and wait for the machine to be brilliant. Then they’re shocked it sounds like everyone else.

You’re not asking AI to be smart. You’re the source. It’s the amplifier.

Follow for one marketing legend and one AI lesson every week.

Every entrepreneur I know is burnt out. They blame the work. The work isn’t the problem…

Instagram is turning into TV. Most creators haven’t noticed yet.

Samsung TVs already run Instagram in the living room. Widescreen is live. The format they want is episodic, one to three minutes, with live creator shows coming next. And this week they started recruiting the creators to fill it.

YouTube did this in 2018. Last year it passed Netflix as the most-watched video platform on TV.

Instagram just opened the same door. The creators who start a real series now get to walk through first.

I built a 7-day plan for doing it. Comment EPISODE and I’ll send it over.

Comment ‘PARTNER’ and I’ll send you the link to OpenAI’s new Partner Network.

OpenAI just opened the door for 300,000 certified AI consultants.

This isn’t a course. It’s an official credential backed by $150 million.

Three specializations. Application is live. Program starts in July.

If you’re a coach, consultant, or service provider, this is the simplest way to become the AI expert in your niche.

Anthropic already certified 10,000 people with 40,000 on the waitlist. The window is closing.

Comment ‘PARTNER’ and I’ll send you the link to OpenAI’s new Partner Network.

I wasn’t ready for Tony Soprano to ask ChatGPT this.

Comment PLAYBOOK and I’ll send you my free Pay-to-Play Playbook, just updated with everything in this video.

Because you can pay Meta $50 a month and still only get 4 clickable links. Per month.

That’s the fine print of Meta One Advanced, and I read all of it so you don’t have to. The limits are the real story:

Clickable links? 4 posts per month. Post daily and 85% of your content still can’t carry a link.

Content protection when someone rips your post? 2 actions per month.

Talking to an actual human at Meta? Once a month. At $600 a year.

The caps tell you exactly what this product is. You’re not buying reach. You’re renting it, with a usage meter on it.

And a landlord who meters your usage can change the meter any time they want.

This is why the smartest creators aren’t asking “should I pay the $50.” They’re asking “how do I make sure my business never depends on Meta’s pricing decisions.”

The playbook has the full answer. The fine print breakdown, what still works organically for free, a 4-question framework for the pay-or-skip decision, and a 30-day plan to make your business algorithm-proof.

Comment PLAYBOOK and it’s yours. Free.

Comment ‘OPUS’ and I’ll send you my brand new “Claude Opus 4.8 Cheat Sheet”. Don’t use Claude without it : )

Remember when Sam Altman called Anthropic’s strategy “fear-based marketing?”

Well Anthropic dropped Claude Opus 4.8 and passed him in valuation at $965 BILLION!

The “safety nerds” just took the AI crown. And almost nobody saw what made it possible.