Swatch
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Swatch, launched in 1983 by Nicolas G. Hayek, is a leading Swiss watch maker and one of the world's most popular brands.
A Swatch is more than a timepiece: it's a 'talking piece', a state of mind and a medium for self-expression. For over three decades, Swatch has been revolutionizing watchmaking with fashionable designs, ground breaking innovations and a provocative spirit that resonates with the artist in all of us. Today Swatch continues to innovate and surprise with new models, collections and special editions. Right from the start, Swatch connected with art and artists, and Swatch watches remain a prominent canvas for artists from a broad range of disciplines.
09/18/2026
Color outside the FUCHSIA LINES
09/17/2026
Add a touch of elegance to your golden hour glow 🔆
COCO HO BLU is perfect for wherever the waves take you🌊
09/14/2026
Everyone knows we're the life of the party 🐆
09/12/2026
Guess who won this round? 👀
09/11/2026
And just like that, we are taking off again! This time, we’re on a Mission to Boston University. Join us for an out-of-this-world photo op and shop the MoonSwatch collection on-site. Are you ready for us, Terriers?
📍 Student Promenade – Located between Agganis Arena & BU’s FitRec
📆 Friday September 18, 2026
🕙 From 10 AM to 4 PM
We’ll have a variety of Bioceramic MoonSwatch models for purchase, including pieces from the original collection, MISSION ON EARTH collection, Mission to Earthphase, Mission to Moonphase, and 1965. 🚀 All guests are welcome. See you at BU!
09/08/2026
Our Time Square and SoHo stores got a fresh new look! 🗽
With the launch of our new Destination Art NYC watch, CARSON TIME, we brought a piece of the concrete jungle into our doors. The city that never sleeps, now on your wrist.
Available now at all Swatch New York stores and NYNY Casino in Las Vegas.
09/07/2026
Time is always square with WHAT IF…JELLY? These watches add a pop of color and playful energy to the iconic square silhouette.
09/05/2026
Full send always 🛹
The Mission to Route 66 tour has officially reached the end of the road! 🛣️ 🚗
From pier to pier, thank you to everyone who joined us for the ride and made this journey so special. Here’s to the memories, the miles, and the magic of Route 66. Until the next takeoff! 🚀
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Miami, FL
Opening Hours
| Monday | 11am - 8pm |
| Tuesday | 11am - 8pm |
| Wednesday | 11am - 8pm |
| Thursday | 11am - 8pm |
| Friday | 11am - 8pm |
| Saturday | 11am - 8pm |
| Sunday | 11am - 8pm |
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