Bug Buster Media

You grow your business in the field and in the office. Not having or not using a CRM properly makes you look amateur if you want to sell your business at some point. If you don’t have your own business data then what are we even talking about? Get a CRM in place and make the most out of it because you will get so much value out of it and it will help you grow.

👉🏼 People grab their phones & search. AI goes to your website and decides if you are good enough or not to be recommended. Update your marketing or get wiped by someone who did.

🚨 Are your Google Ads actually making you money? The answer is in the numbers. 📊

In pest control, getting leads is only part of the equation.

Current industry benchmarks put Google Search Ads for pest control at roughly $8–$9 per click, around a 7% conversion rate, and approximately $95–$117 per lead.

Sounds expensive?

Not necessarily.

If your average recurring pest control customer pays $40–$50/month, that customer can generate $480–$600 per year and potentially much more over a multi-year relationship.

That’s why pest control companies need to understand more than CPC and CPL.

LAC → What does it cost to generate a lead?

Lead-to-Customer Conversion Rate → How many of those leads actually become paying customers?

CAC → What does it cost to acquire one actual customer?

LTV → How much revenue does that customer generate over the relationship?

ROI → How much are you getting back for what you're putting into advertising?

For example, a $100 lead isn't necessarily expensive if your sales process converts those leads into recurring customers worth $1,000, $2,000 or more over time.

And a $40 lead isn't cheap if your team never answers the phone or can't close it.

Google Ads isn't just about getting cheaper clicks.

It's about acquiring profitable customers.

Know your numbers. Improve the numbers. Then scale what works.

🤔 Google Ads or Local Services Ads?

For most pest control companies, it's not an either-or decision.

Local Services Ads are great for capturing high-intent leads with a pay-per-lead model, while Google Ads give you more control over targeting, messaging, and long-term growth. Used together, they can become a powerful lead generation system.

The question isn't which platform is better.

It's which strategy is right for your business. 📈