Retail Influencer

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What is the first word that comes to mind when you see this conceptualized activation?

In the past five years, the retail industry has increasingly embraced experiential pop-ups to better engage with consumers. Each year, outpacing the last. This not only helps shopping centers evolve their leasing strategy, but also helps brands test various markets in which they speculate their expansions.

Considering what we know about retail and shopping centers, immersive brand experiences have become such a monumental aspect of the industry, enabling consumers to connect with brands in entirely new ways.

What are your thoughts on this evolution and what do you see next as AI takes on a whole new wing of development?