LANCK

Meet Tomislav Krevzelj, our new Growth & Partnerships Manager at LANCK Platform. 👋

Tom brings 13 years of experience in the messaging industry, spanning sales, sales development, and marketing, with several years focused on the UK and Irish markets.

His approach is simple: listen first, solve second.

Tom sees sales and marketing as two parts of the same system—understanding real business challenges and turning that insight into solutions people actually use.

At LANCK Platform, Tom will focus on growing our enterprise business across EMEA and developing new partnerships. He will also support go-to-market initiatives and help more companies discover how the platform can meet their communication needs.

Connect with Tom to discuss enterprise messaging and voice, rising OTP costs, SMS deliverability, AIT, fraud prevention, or potential partnerships.

Welcome to the team, Tom! 🙌

SBC Summit is approaching—and LANCK Platform will be in Lisbon. 🎰

From September 29 to October 1, the global gaming community will come together to discuss what’s next in iGaming, payments, technology, and customer experience.

We’ll be there to talk about the communications that support every stage of the player journey—from authentication and critical notifications to marketing campaigns and customer support.

Meet Yuliya Mihal, Anastasia Kuznetsova, Monika Kilar, Natalia Petrova and Tomislav Krevzelj at Stand F813 to explore how LANCK Platform can support your business with effective omnichannel communication flows.

📍 Lisbon, Portugal
📅 September 29–October 1
🤝 Stand F813

Planning to attend? Stop by the stand or book a meeting with our team.
See you there!

Critical notifications need more than a delivery channel—they need a fallback plan.
For payment confirmations, account alerts, and service updates, make three key decisions:

• Which channel should go first based on cost and urgency?
• How long can you wait before switching channels?
• What happens if the first attempt fails?

In one LANCK Platform case, a messenger-first fallback strategy cut communication costs by 55% while maintaining delivery rates of up to 98%.

The exact setup will vary by use case, but the principle remains the same: important messages shouldn’t rely on a single channel. 📩

Where in your customer journey would a delay cause the biggest problem?
Build a more resilient messaging flow with LANCK Telecom. Explore the platform and talk to our team.

📩 A more cost-efficient campaign doesn’t have to be less effective.

For a retail campaign targeting 100,000 contacts, LANCK Platform’s cascade was simple:

WhatsApp → Email → SMS fallback

WhatsApp delivered 68% of messages, email delivered 14%, and only 18% required SMS fallback.

The results:

• Average cost per contact decreased from €0.04 to €0.018
• Messaging costs dropped by 55%
• Conversion rates increased by 12% thanks to rich media content on WhatsApp

Want similar results? Send us a message to discuss your campaign: https://lanck.com/contacts/

🛡 AIT fraud can drive up the cost of automated verification.
Fraudsters generate large volumes of fake OTP requests to high-cost international phone numbers, leaving businesses to pay for every message sent.

LANCK Platform provides Advanced SMS Fraud Protection. Our AI-powered system analyzes over 300 behavioral parameters and blocks suspicious traffic in real time, ensuring that only legitimate messages are delivered.

Learn more about secure authentication with LANCK. Active link in Stories.

💡 Cutting messaging costs doesn’t always mean sending fewer messages.
Sometimes, it starts with changing the order of your channels.

LANCK Platform case studies show how cascade messaging can cut communication costs by 55% while supporting delivery rates of up to 98%, depending on the use case and channel configuration.

The logic is simple: start with a more cost-efficient channel and use SMS as a fallback only when needed.

Read the full article to see how different fallback scenarios can balance delivery performance, speed, and cost. You’ll find the link in our Stories.

Which channel comes first in your messaging flow—and is it still the right one? 💬

🎯 Is your contact base helping you target the right users—or just storing their data?
Dynamic segments turn contact data into ready-to-use audiences. Set the criteria once, and contacts are automatically added to the right segment—even as their information changes.

For example:
👋🏼 New contacts can enter a “New users” segment and receive a welcome campaign
☑️ Customers approaching renewal can be added to a reminder segment
🔝 High-value customers can be grouped for dedicated communications

With LANCK Platform, teams can manage contact data, create segments based on selected attributes, and launch more relevant communications—without rebuilding contact lists for every campaign.

💬Which audience segment would be most useful for your team to automate first?

📱 According to Statista, 72% of e-commerce transactions are now expected to take place on mobile devices.

And the mobile journey extends far beyond checkout. Customers discover offers, return to abandoned carts, receive order updates, verify actions, and complete purchases—all from the same device.

A connected mobile journey can include:
• Marketing messages that bring customers back to products and carts
• Reminders and order updates that keep them informed
• Verification messages and OTPs that help them complete critical actions

With omnichannel delivery and cascade logic, businesses can use the right channel for each step of the customer journey. If the first message does not reach the user, fallback logic automatically switches to another channel.
LANCK Platform helps put this approach into practice across the customer journey.

Which part of your mobile customer journey could be improve—engagement, updates, or verification? 💬