Traction Factory

We’ve been honored to have been able to support the Jaeckel & Sheehan Walk vs ALS in Hayward, WI, for the last 11 years. This year, the Hayward community and its local businesses raised over $53,000 to support ALS care, research and advocacy, bringing the total raised since the walk began to more than $600,000. Now that’s what we call stepping up.

As always, we invite you to step up, too. Because it’s going to take all of us .

For the last 16 years, we've prioritized helping kids in the greater Milwaukee community through back-to-school drives, holiday programs, food drives, educational and wellness programs, and more.

We’re stepping up this year to support We Got This MKE and their efforts to provide students with school supplies via a back-to-school “shopping experience” designed to help them start the year with confidence and excitement.

To learn more about We Got This MKE and all the work they do, visit bit.ly/3V0aJjh

We're immensely proud of our ongoing partnership with the Milwaukee Fire Department –– and to help them celebrate 150 years of their incredible legacy in the community.

And a huge thank you to Graphis for sharing this kick-ass work, which won a Gold Award in their Advertising Awards 2026!

Happy Labor Day! Today we’re taking a moment to celebrate the people who bring the ideas, energy, and grit to everything we create. We’re grateful for our team, our business partners, and our clients — all of whose collaboration over the past 16 years has been vitally important to all the work we do. Here’s to all we’ve accomplished together, and looking forward to everything we will.

We’re honored to have had our work on behalf of Olmsted Medical Center selected from more than 4,300 entries as winners in the 43rd Annual Healthcare Advertising Awards, receiving a Gold and a Silver in the Radio category and a Silver and a Merit in the Television category.

Congratulations to our teams and creative partners on consistently raising the bar, and sincere thanks to our clients for their advocacy, collaboration, and commitment.

Sixteen years ago, Traction Factory opened its doors with a simple goal: do great creative work for great people. Today, we’re proud to celebrate 16 years of partnership, growth, and work we believe in, made possible by the clients and collaborators who’ve trusted us, pushed us, and made us stronger along the way. Thank you for being part of our story.

Here’s to what’s next.

Today, we pause to remember and honor the brave men and women who gave their lives in service to our country.

From all of us at Traction Factory — thank you. 🇺🇸

May is National ALS Awareness Month.

A decade ago, we partnered with John and Deanna Jaeckel to support a walk in Hayward, WI, benefiting individuals in Wisconsin who were impacted by an ALS diagnosis. Don Sheehan and his family joined the effort several years later.

Both John and Don were themselves diagnosed with ALS. John, a teacher and football coach, and Don, a law enforcement officer, spent their careers making Hayward a better, safer place.

The Walk was intended to rally the community and shine a light on what John and Don being diagnosed with ALS could mean to Hayward, a town of 2,500 people. Ever since, the community has rallied — raising more than $500,000 to benefit the patients and families facing this horrific and always-fatal disease.

We’re honored to have been a partner in this fight, creating work that reflects the power of a community that continues to step up and support two of its own.

Six new awards. Fifty-two total awards over the past 13 consecutive years.

That’s not a streak, it’s a track record.

At the 32nd Annual Communicator Awards, Traction Factory was once again recognized by the Academy of Interactive Visual Arts — this time out of 3,000-plus global entries.

We’re proud to announce that we earned six awards in the 2026 show. Consistent, independent validation that the work we create thoughtfully with our clients doesn’t just look good — it disrupts. It performs.

This year’s winning entries represent work created alongside Snap-on Tools, the Milwaukee Admirals, ABCD: After Breast Cancer Diagnosis, Delta Diner, the Milwaukee Fire Department, and Olmsted Medical Center.

Different challenges. Consistent results.

Don’t miss your LAST CHANCE to buy a limited-edition Matt Donovan-autographed jersey this Thursday, May 7!

A major thanks to the Milwaukee Admirals and Matt and Hallie Donovan for their continued partnership and commitment to taking on custom initiatives — on and off the ice — to support those affected by breast cancer. A donation will be made to ABCD: After Breast Cancer Diagnosis for each specialty jersey sold.

These jerseys won’t be available for purchase after May 7, 2026.

Use the link below to get yours today!
bit.ly/428WoBr

To learn more about the incredible work ABCD does every day, visit: https://abcdbreastcancersupport.org/.