Catch-22 Creative

Sometimes, lots of little, seemingly insignificant things can add up to one big problem. For our fall clean-up, we wanted to highlight how microplastics can add up quickly in our riverfront.

Our team spent the afternoon cleaning up a small portion of the Kinnikinnic River. When the waves crash over the riverwalk, this is where trash from Lake Michigan collects. Trash that would otherwise pollute our waterways and potentially be consumed by wildlife. According to the Alliance for the Great Lakes, more than 22 million pounds of plastic pollution ends up in the Great Lakes each year. Each piece removed, no matter how small, makes a difference in our ecosystem.

We’re proud to keep our section of the Kinnickinnic River clean today, tomorrow and for the last 4 years as part of Milwaukee Riverkeeper's Adopt-a-River program.

There’s a new name in the paper towel aisles at Target—Bravo Towels from Sellars. As the national rollout at Target stores kicked off, our team built a strategic integrated campaign to increase awareness, grow interest and encourage purchases in-store and online.

Soak up the details on our recent work for Bravo: https://bit.ly/4hdJKZ4

We’re thrilled to announce Emily Coplai’s promotion to Vice President – Creative. Throughout her 14 years at C-22, Emily has played a key role in shaping the agency’s work, strengthening relationships and helping bring strategic ideas to life. From directing on-set to brainstorming on-site, Emily’s creativity knows no bounds.

In this new role, Emily will build on the leadership, relationships and expertise she’s brought to C-22 throughout her career to shape creative and business strategies that move our clients and company forward. Hear what Emily has to say about this exciting new role:

"I often joke that in business, something is always changing. And especially now, industries are evolving quickly. I'm excited to take on this new role and play a bigger part in how C-22 evolves with it. I’m looking forward to helping shape the strategies, creative and the services we deliver to our clients and finding new ways to help them succeed.”

Some projects take more time, more collaboration and more persistence to get across the finish line. That’s when great partnerships matter most.

We’re grateful for clients who trust us with the challenging projects—and even more grateful when they take the time to share their experience. Hear what one of C-22’s long-term clients had to say following the development of a new interactive online training course.

The strongest outcomes for sales and marketing begin with early internal alignment. When R&D, engineering, marketing and sales come together from the start, teams can move forward with a shared goal throughout the whole product lifecycle.

Creative Director and Agency Partner Emily Coplai shares her perspective on the importance of aligning teams and how this can help brands garner more leads and ultimately more sales.

How Marketing Creates Opportunities for Sales - Catch-22 Creative Marketing creates the momentum. Sales converts it into outcomes. See how the two can work together to create synergy.

✅ Headphones in
✅ Sound on
✅ Creativity activated
Every idea starts somewhere. For us, inspiration sometimes begins with what’s on our playlist. See what albums, podcasts and audiobooks are powering big ideas and keeping us inspired while we work.

Not all projects are black-and-white...but when it comes to installation instructions, it kind of is. Our clients know that proper installation is critical to their products' performance and long-term success. Our team helps transform complex engineering notes, technical diagrams and even verbal explanations into clear, easy-to-follow installation instructions. Each combines concise copy and intuitive illustrations to simplify every step, helping installers work accurately and with confidence.

Whether we're developing a national campaign or black-and-white installation instructions, our standard is the same: create work that's clear, purposeful and strategically executed.

See a few examples of our work.

Product launch experience? We’ve got it in bulk. See how our recent product launch for Trade Fixtures helped their team build excitement, leads and sales for the new Bulk-in-a-Box Kits.

See the full spread of materials and learn how they helped make this product launch a success: https://bit.ly/4p4oU1K