PDMA - Product Development and Management Association

What if the biggest thing holding back innovation isn't your strategy... it's your leadership style?

At the PDMA Ignite Innovation Summit, Anshul Garg (Amazon) will present Leading Innovation Through the Four Phases of Product Leadership, a framework for adapting how you lead as products evolve from discovery to scale.

The best part? This is just one of the hands-on workshops waiting for you in Atlanta.

🎟️ Register now: pdmasummit.com

Stronger teams create stronger products—and PDMA helps make it happen.

Team and corporate memberships give organizations shared access to PDMA’s resources, from tools and webinars to frameworks and best practices—helping everyone learn, collaborate, and innovate together.

👉 Learn more about Corporate Team membership: https://www.pdma.org/page/join_renew

How does your NPD governance system measure up against best-in-class organizations?

One week from today, Michelle Jones, Stage-Gate International, and Penny Wise will preview their PDMA Ignite Innovation Summit Workshop “Next Generation New Product Governance Systems.” Their30-min preview session will include the eight core elements of effective NPD governance, emerging practices, and the benchmarking approach they'll take much further with participants this October in Atlanta.

📅 August 18 at 11 AM CDT
⚡ FREE 30-minute Summit preview

Start with this session, then choose what you want to preview next. Register for one or all four FREE PDMA Summit Webinar Series sessions: https://www.eventbrite.com/e/pdma-summit-webinar-series-speaker-spotlight-tickets-1992853544598

Most product decisions start with assumptions. The best ones start with insight.

In just a few weeks, join Brian Sheil of Applied Marketing Science for PDMA's "Certificate in Market Research: A Live Virtual Masterclass" and learn practical techniques for understanding customer needs, evaluating product-market fit, and turning research into action.

Enrollment is capped at 15 participants to maximize interaction and learning. Register now: https://www.pdma.org/event/certification-2026-09

Have you checked out the schedule for the 2026 JPIM Research Forum yet?

Discover the 11 tracks for this year's event that will cover key areas including innovation strategy, open innovation, responsible innovation, and the growing role of AI in product and innovation management.

Don't miss out - register today! https://www.pdma.org/page/annual-jpim-research-forum

Four webinars. Four innovation challenges. Four opportunities to get a preview of what's waiting at the 2026 PDMA Ignite Innovation Summit.

This month join the FREE PDMA Summit Webinar Series: Speaker Spotlight and hear directly from featured workshop leaders as they introduce the ideas they'll bring to Atlanta.

💡 Aug. 18: Next Generation New Product Governance Systems with Michelle Jones, Stage-Gate International, and Penny Wise

🤖 Aug. 20: Making AI Adoption Stick with Douglas Leal, CGI

🧠 Aug. 25: From Idea to Scale: The Four Leadership Modes That Drive Product Innovation with Anshul Garg, Amazon

💥 Aug. 27: From Contradictions to Breakthroughs with Jay Nakagawa, Dell Technologies, and Bill Reid, Boulder Imaging

Join the sessions that match your interests, or attend all four and start your Summit experience early.

Grab your FREE spot now: https://www.eventbrite.com/e/pdma-summit-webinar-series-speaker-spotlight-tickets-1992853544598

Organizations are investing in AI, but many are still struggling to get people to use it.

At PDMA Ignite Innovation Summit, Clay Grisetti, Michelle Kelly, and Douglas Leal (CGI) are leading "Making AI Adoption Stick: Practical Strategies for Lasting Change", a workshop focused on one of the most important questions facing organizations today: How do you turn AI from a new tool into a new way of working?

If AI adoption is on your list of challenges, this is a conversation you cannot miss. Register today: pdmasummit.com

🚨 Calling all NPDP-certified educators:
PDMA’s Authorized Training Partner Program is looking for YOU! Gain official endorsement, deliver NPDP trainings, and elevate your reach in product innovation.

Start here → https://www.pdma.org/page/atp-program

Innovation is moving fast. Is your governance system keeping up?

At PDMA Ignite Innovation Summit, Michelle Jones (Stage-Gate International) will lead "Key Characteristics of the Next Generation of New Product Governance System", helping leaders evaluate whether their governance approach is built for today's innovation environment.

And that's just one of the conversations, workshops, and expert-led sessions waiting for you in Atlanta.

🎟️ Register today: pdmasummit.com

The quality of your product decisions depends on the quality of your customer insights.

Next month join Brian Sheil of Applied Marketing Science for "Certificate in Market Research: A Live Virtual Masterclass" and learn practical approaches for gathering customer insights, evaluating customer needs, and applying research findings to real product and business decisions.

Spots are filling up - don't miss out! https://www.pdma.org/event/certification-2026-09