PDMA - Product Development and Management Association

It all starts this weekend.

The research is ready. The program is set. And the innovation management research community is heading to Atlanta for the 2026 JPIM Research Forum.

11 research tracks. Roy Suddaby’s keynote. Meet the Editors. Two days of ideas, questions, and exchange.

There’s still time to join us.

Register now: https://www.pdma.org/page/annual-jpim-research-forum

In 3 days, put the out-of-office on and the product innovation brain on. 💡
PDMA Ignite is almost here! Two days to step away from the day-to-day, think differently about the work, and come back ready to put new approaches into action.

Be there in Atlanta: pdmasummit.com

This week looks a little different.

In 4 days, PDMA Ignite brings two focused days of product innovation to Atlanta. The ideas we’ve been building toward all year are about to become conversations, questions, connections, and new approaches you can actually take somewhere.
Ignite starts Thursday. Be in the room: pdmasummit.com

One week to go. 💡

Next week, the innovation management research community comes together in Atlanta for the 2026 JPIM Research Forum.

New findings. New questions. 11 research tracks. Roy Suddaby’s keynote. Meet the Editors. And two days to exchange ideas with researchers from across the community.

There’s still time to be part of it.

Register for the 2026 JPIM Research Forum: https://www.pdma.org/page/annual-jpim-research-forum

How much change are your customers actually ready to accept?

It’s a different question than “What do customers want?” And for product innovators, it can be just as important.

kHUB editor Kailiang Fu explores that distinction through three TED Talks in “Why Customers Resist Innovation: Designing for Human Readiness.”

See how market research can help bridge the distance between what product teams can create and what customers can understand, choose, and embrace.

Get the Quick Takeaways + watch the talks on kHUB: https://community.pdma.org/knowledgehub/blogs/kailiang-fu/2026/07/28/why-customers-resist-innovation?CommunityKey=db410134-5c2b-4dbb-9235-f9548435fc20

6 days until PDMA Ignite!

Bring the question your team keeps circling. The challenge that needs a different approach. The idea you’re ready to push further.

We’ll bring the product innovation expertise. See you October 8–9 in Atlanta. pdmasummit.com

Building with AI is not the same as using AI.

For product managers, that distinction matters.

Using AI can transform workflows across the product development lifecycle. Building AI-first products introduces a different set of responsibilities, from shaping AI behavior to thinking critically about responsible and sustainable AI.

Dr. Nishant Parikh, Director of Product Development at Mastercard, brings both sides together in AI Evolution of Product Management, a FREE PDMA webcast focused on what the evolution of AI means for the evolution of the PM.

Register: https://www.eventbrite.com/e/ai-evolution-of-product-management-tickets-1997722693353

One week from today, the talking stops and the doing starts. Two days to question, test, rethink, and put new approaches to product innovation to work.

PDMA Ignite starts October 8. Be there: pdmasummit.com

Product innovation won't pause while you catch up.

This October, innovators from across industries are coming together in Atlanta to exchange ideas, challenge assumptions, and tackle the challenges shaping what's next.

Be part of the conversations. Ask the questions. Bring the ideas home.

Summit starts next. Don't be the one who misses out! Register today: pdmasummit.com

Ask a product leader if AI changed how their team works this year and most will say yes without blinking. Ask if it made their product better, and the room gets quiet.

That gap is one of the early signals coming out of the AI Threshold Project, a PDMA kHUB effort led by PDMA member Jake McKee. Through a survey and one on one interviews, Jake is building an honest picture of how product and innovation leaders are really using AI: where it's paying off, where it's creating risk nobody has resolved, and what might come next.

But a picture this important needs more voices in it, and that's where you come in. The project’s survey takes just a few minutes and you can also volunteer for a quick 1:1 interview if you want to go deeper.

https://community.pdma.org/knowledgehub/resources/ai-threshold-project

Findings will be shared back with the PDMA community. Help us make them worth reading!