Ideas To Go

Sometimes fresh thinking starts with the smallest details. We often incorporate thoughtfully selected props and hands-on materials into our sessions to help immerse participants in a challenge and spark new connections. Pictured here, a few project-themed extras that helped set the stage for creative exploration.

With AI, consumers are increasingly starting their purchasing journey with a problem, and not necessarily a product. AI helps narrow options quickly, making a brand's relevance to the problem more important than awareness alone. Learn more here: https://hubs.ly/Q04x-Pfd0

Takeaway #1 out of 14 that we gleaned from our first Consumer Signal Series conversation with Creative Consumers® associates! See all of them here: https://hubs.ly/Q04xZWB70

When we're ideating around baked goods, you can bet that we're going to be baking the goods! ITG Facilitator Monica Grant was actively multitasking all day long during last week's workshop 👩‍🍳

Our kickoff ITG Consumer Signal Series session brought real consumers together to map out the exact ways AI is reshaping their purchase paths, privacy boundaries, and daily routines. We distilled those findings into 14 distinct behavioral shifts that brand and insights teams can use to navigate the new landscape. Read the breakdown on our blog and download the full white paper:

How AI Is Changing Consumer Behavior in Everyday Decision-Making — ITG AI is changing how consumers search, compare, and decide. See the emerging patterns and download ITG’s white paper on what brands should do next.

Sometimes a change of scenery is all it takes to spark fresh thinking. And sometimes, that scenery comes with a few unexpected co-creators. These deer stopped by during a recent project in Virginia, but unfortunately they didn't pass the creativity test required to become Creative Consumers® associates.

As AI becomes a more common starting point for search, shopping, and decision-making, brands have new opportunities and new challenges to consider. Through candid conversations with Creative Consumers® associates, ITG's first Consumer Signal Series explores how consumers are navigating AI, from trust and personalization, to privacy and the growing role of AI in everyday life. Explore the conversations and access the white paper here:

Consumer Signal Series: How AI Is Changing Consumer Behavior — ITG Innovation Consulting See how real consumers use AI to shop, plan, and decide — and where they still draw the line. Watch podcasts and key insights from ITG's panel series.

Facilitation requires a thoughtful balance of creativity and structure, creating the conditions for teams to uncover fresh perspectives and build on each other's thinking. Pictured here, ITG Facilitator Monica Grant tees up a creative exercise during a recent ideation session!

AI has moved directly into the moment of decision, transforming the traditional linear funnel into a live, iterative conversation. Our first ITG Consumer Signal Series session uncovered how real consumers are using these tools to optimize everyday choices. Read the key takeaways and download the complete 14-theme white paper:

How AI Is Changing Consumer Behavior in Everyday Decision-Making — ITG AI is changing how consumers search, compare, and decide. See the emerging patterns and download ITG’s white paper on what brands should do next.