Smith Design

Happy National Intern Day from Smith Design! Today, we're celebrating our incredible summer interns, whose fresh perspectives, creativity, and enthusiasm have made a meaningful impact on our team. We're thankful for everything they've contributed over the past couple of months!

Julia Riccio: Marketing Intern – Rising Junior at Fairfield University
Miranda Fournier: Design Intern – Graduate of Syracuse University

A fresh look for an iconic favorite. ✨

We partnered with Crisco to reimagine the brand experience from shelf to screen. A refreshed packaging system gives the iconic brand a more contemporary look, while a 0:30 Connected TV campaign and a full website redesign extends that evolution across every consumer touchpoint. The result is a cohesive brand experience that celebrates Crisco's heritage while showcasing the versatility, great taste, and everyday benefits of its all-vegetable shortening through a fresh, approachable lens.

And with Miranda Lambert’s new song and upcoming album Crisco bringing its own recipe to the name, we’d say Crisco is having a moment. 🎶

Check out the website redesign here: https://crisco.com/

– Becki Murray! 🌟

As a Design Manager at Smith Design, Becki has a strong foundation in creative problem solving, organization, and a distinct personal style. She approaches design with both intention and care, balancing strategic thinking with expressive ex*****on. Swipe to learn more about Becki!

Great packaging doesn't just sit on a shelf, it creates an experience.

Smith Design partnered with Victoria Fine Foods to create the package design for Recipe d’Italia, a new line of ready-to-use sauces inspired by four iconic Italian regions: Bologna, Naples, Tuscany, and Calabria.

The concept? Traditional European postcards which each label a visual love letter to its region: the coastline of Naples, a Tuscan villa, and the rustic spirit of Bologna and Calabria. Every color, illustration, and detail chosen to evoke taste, travel, and memory.

Together, these elements create a package design system that cuts through shelf noise while deepening emotional connection. 🍅🇮🇹

As cold-pressed pet food continues to gain traction, brands face a unique challenge: educating consumers on what makes the process different while standing out in an increasingly premium category.

For Supreme Source, Smith Design developed a packaging design that does both. By giving Cold Pressed a stronger presence on pack, designing around the product-viewing window as a key communication tool, and elevating the overall visual identity, we helped transform curiosity into confidence at shelf.

The result is packaging that not only captures attention but also helps consumers quickly understand the value behind the product.

From patriotic packaging to anniversary-themed promotions, brands are finding creative ways to tap into America's 250th anniversary.

Smith Design had the opportunity to help two iconic brands join the celebration. Through limited-time packaging collaborations for Planters and Farm Rich, we created designs that captured the spirit of the occasion while staying true to each brand's distinct identity.

When cultural moments create opportunities to connect with consumers, thoughtful design helps brands make the most of them.

Explore how brands are leveraging America’s 250th anniversary in our latest blog 🇺🇸 → https://smithdesign.com/blog/how-brands-are-showing-up-for-americas-biggest-birthday/

Where cute meets canned. 🎀

When SPAM partnered with Sanrio on the Hello Kitty limited-time-only collaboration, Smith Design helped bring together two iconic brands to reach new audiences through nostalgia, cultural relevance, and fun.

By pairing a household staple with a beloved character, the collaboration created a fun, can't-miss moment for fans of both brands. Our team at Smith Design ensured the creative struck the right balance by staying true to the brand guidelines and personalities of both SPAM and Hello Kitty.

A new legend born from mystery… 💜

For the launch of SunnyD Vodka Seltzer Purple, Smith Design partnered with the SunnyD Cocktails team to help bring the campaign to life across every touchpoint. From e-commerce and web banners to Spotify ads, influencer kits, trade advertising, and in-store POS, we helped ensure a cohesive brand experience wherever consumers encountered it.

Reimagining A Classic Snack with Planters Trail Mix and Smith Design 🥜

Smith Design partnered with Planters to refresh their Trail Mix line for today's competitive snacking space. Mr. Peanut remains an important component of the overall layout, interacting with enhanced ingredients. Alignment of design architecture with the rest of the line, Cashews and Duos, helps contribute to a more substantial shelf presence.

Highlighting more of our recent work with ELOS 🍋🧊🍒

Along with working on naming guidance, brand positioning, visual identity, and package design, the Smith Design team developed comprehensive brand guidelines to ensure consistency across packaging, marketing, and future product extensions. The guidelines feature example applications like social content, signage, merchandise, and more to show how the ELOS brand could come to life in different environments.