eDesign Interactive

Everyone talks about personalization.

Yet very few are willing to make their audience smaller.

This came up in two completely different client conversations recently.

One was about live sport events. The other was about consumer electronics.

Different industries. Same challenge.

The instinct is always the same: create one message that tries to resonate with everyone.

It rarely works.

When you speak to everyone, you rarely connect with anyone.

The real breakthrough isn't collecting more data. It's using the data you already have to tell different stories to different people.

Your product doesn't have to change.

Your messaging does.

The carousel below breaks down what's working. 👇

One of the most powerful ways to build engaging web experiences is through personalization.

When visitors can create something that feels uniquely theirs, they’re no longer just browsing your website.

They’re participating in it. ❤️

Great experiences invite people to play, explore, create, and share.

They turn a simple interaction into a memory and give audiences a reason to come back.

Whether it’s a custom creation, an interactive journey, or a playful moment of discovery, personalization can help transform your digital space from a collection of pages into an experience people remember.

The most memorable websites don’t just inform visitors.

They give them something to be part of.

We’ve loved working with Wimpy Kid for many years, helping evolve their digital home into a fun, animated, and memorable destination for fans.

From redesigns to ongoing enhancements, the goal has always been the same: create a website that feels as engaging as the world it represents.

𝐖𝐡𝐚𝐭 𝐢𝐟 𝐲𝐨𝐮𝐫 𝐩𝐫𝐨𝐝𝐮𝐜𝐭 𝐢𝐬 𝐛𝐞𝐢𝐧𝐠 𝐦𝐢𝐬𝐮𝐧𝐝𝐞𝐫𝐬𝐭𝐨𝐨𝐝 𝐛𝐞𝐟𝐨𝐫𝐞 𝐚𝐧𝐲𝐨𝐧𝐞 𝐞𝐯𝐞𝐧 𝐜𝐥𝐢𝐜𝐤𝐬 𝐲𝐨𝐮𝐫 𝐰𝐞𝐛𝐬𝐢𝐭𝐞?

This was the challenge facing a 50+ year-old dairy brand.

Green Valley Lactose Free came to us with a frustrating problem.

Shoppers saw “𝘭𝘢𝘤𝘵𝘰𝘴𝘦 𝘧𝘳𝘦𝘦” on the label and assumed 𝘱𝘭𝘢𝘯𝘵-𝘣𝘢𝘴𝘦𝘥.

And just like that, they walked past real organic milk from pasture-raised cows in Sonoma County.

So we started asking a different question:

What if the website wasn’t there to sell but to correct a misconception?

That shift changed everything.

Instead of optimizing for conversion right away, we focused on category education:
🐮 How do you signal “real dairy” in under 3 seconds?
🐄 What should be visually obvious before a single word is read?
🎯 How can design explain better than copy ever could?

The interesting part? The answer had less to do with adding more and more to do with removing noise and assumptions.

We’ve broken down the full thinking behind this project here:
👉 https://www.linkedin.com/pulse/how-we-helped-green-valley-fix-even-dairy-problem-website-mazza-haise

Explore the site:
👉 https://greenvalleylactosefree.com

❤️ Built by eDesign.

Our team joined the Edenred relay run, bringing the same energy we bring to every project: collaboration, commitment, and a healthy dose of competitive spirit. 🏃‍♂️🏃‍♀️

We love opportunities that bring people together, especially when they're for a great cause. ❤️

Proud of our team for showing up, supporting each other, and proving that teamwork goes beyond the office.

We partnered with MSI The Agency to create a landing page that reflects their unique position at the intersection of intelligence and ex*****on, helping organizations move from insight to impact, faster.

Clean. Confident. Purpose-built.

Excited to see this first phase go live as we continue building out MSI’s broader website platform.

When PIM Brands launched Gummi FunMix™ into one of retail's most crowded candy categories, the challenge wasn't awareness; it was memorability.

So instead of building a traditional product site, we built an experience.

Through animation, motion, color, and playful interactions, the website became a digital extension of the brand itself.

The goal wasn't to tell people Gummi FunMix™ was fun.

It was to make it feel fun.

To amplify engagement, we paired the launch with a sweepstakes campaign that encouraged fans to share their own Gummi FunMix™ moments.

Every photo became social proof, expanding the campaign's reach.

The formula was simple:
🍬 Immersive design to capture attention
⚡ Motion to bring the brand to life
📸 User-generated content to build authenticity
🎁 Incentives to drive participation
🛒 Clear paths from engagement to purchase

One of the biggest lessons from a project like this is that consumers don't separate "the website" from "the campaign" from "the brand." To them, it's all one experience.

When design, storytelling, motion, content, and promotion work together, something powerful happens: 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐭𝐫𝐚𝐧𝐬𝐟𝐨𝐫𝐦𝐬 𝐟𝐫𝐨𝐦 𝐩𝐫𝐞𝐬𝐞𝐧𝐭𝐚𝐭𝐢𝐨𝐧 𝐭𝐨 𝐩𝐚𝐫𝐭𝐢𝐜𝐢𝐩𝐚𝐭𝐢𝐨𝐧.

That's where memorable brands are built.

Not through more features, but through better experiences. 🚀