eDesign Interactive

Commuting isn't a decision.
It's a habit.

That's what made NY Waterway such an interesting challenge.

People don't choose how they get to work each morning; they just repeat what they did yesterday.

And when you're on autopilot, "better" is easy to miss.

So how do you get someone to reconsider something they've done a thousand times? 🤔

Instead of giving commuters a reason to change, we gave them a reason to notice.
A different view.
A different start to the day.
A different way across the water.

Sometimes the smartest way to change behavior is to make people see what they've been missing.

Here's how we made the NY Waterway harder to ignore. 🌊
➡️ 🎬 https://www.youtube.com/watch?v=zQZsQegV7SY

Would you try a different route tomorrow? ⛴️

What happens when a website needs to handle hundreds of hours of video, 360° imagery, live feeds, time-lapses, AI-powered technology, and dozens of camera systems?

For EarthCam, we designed a digital experience that makes complex technology easy to understand, while giving their team the flexibility to keep adding new products, stories, use cases, and media formats.

All within the realities of enterprise: security, compliance, IT, brand standards, and many stakeholders.

The result? A digital experience designed for everything EarthCam is building next. 🚀

Grateful to the EarthCam team for the trust and collaboration.

Have a look at their new site: https://www.earthcam.net

What does it take to make a website feel… simple?

For the new Council of Insurance Agents & Brokers (CIAB) website, the answer was: a lot.

Behind the clean, intuitive experience is a highly connected digital ecosystem bringing together WordPress, Salesforce, Cvent, Squiz, Pardot, Next.js, member data, gated content, events, search, and years of valuable industry knowledge.

The real challenge? Making that complexity disappear for the people using the site.

In our latest article, we take you behind the scenes of the new CIAB design and explore what it takes to turn a website from a standalone marketing asset into the center of a connected digital ecosystem.

Read the story ➡️ https://edesigninteractive.com/blog/ciab-website-digital-ecosystem

Back in 2023, we redesigned the website for Synack with one clear challenge:

Make cybersecurity feel different.

Not less credible.
Not less sophisticated.
Just less predictable.

In a category full of dark interfaces, anonymous visuals, and high-tech "sameness", Synack wanted to take a different path: more human, more vibrant, and more distinctive, without losing the technical credibility their audience expects.

So we challenged the conventions.

We evolved the brand, introduced a wave system inspired by continuous security testing, designed intricate 3D assets and animations, explored multiple UX and sitemap directions, and created a navigation experience with multiple pathways into Synack’s platform and services.

The web design went on to win 2 Gold Davey Awards and 1 Gold W3 Award in 2023. 🏆🏆🏆

Now, three years later, DesignRush has featured Synack in its article, “14 Best B2B SaaS Website Designs of 2026.”

This recognition is especially meaningful because it reinforces something we believe strongly:

Great web design shouldn't be built to follow the latest trend. It should be built around an idea strong enough to outlive the trend.

DesignRush highlighted the icon-led product walkthroughs, guided demos, and the decision to put Synack's people front and center, including its Red Team researchers.

These design decisions matter.

In complex B2B industries, companies often try to look more credible by becoming more corporate, more abstract, and more anonymous.

Sometimes, the opposite is more powerful.

The people behind the expertise can become the brand's strongest proof point.

Differentiation is not about making a website look “different.”

It's about finding what makes a company genuinely different, and giving that difference a visual and experiential language.

Thank you to Synack for trusting us to push beyond category conventions. And thank you to DesignRush for featuring the project among the best B2B SaaS websites of 2026.

If your company has outgrown its website, or your category is starting to make everyone look the same, we'd love to help you build something with a longer shelf life.

Let's talk.
✉️ [email protected]

➡️ 14 Best B2B SaaS Website Designs of 2026: https://www.designrush.com/best-designs/websites/trends/b2b-saas-website-design

𝐖𝐡𝐚𝐭 𝐢𝐟 𝐩𝐡𝐚𝐫𝐦𝐚 𝐝𝐢𝐝𝐧’𝐭 𝐡𝐚𝐯𝐞 𝐭𝐨 𝐥𝐨𝐨𝐤 𝐥𝐢𝐤𝐞 𝐩𝐡𝐚𝐫𝐦𝐚?

We’re incredibly proud to launch IgANime with Vera Therapeutics and Believe Limited, a digital experience for people living with hashtag that takes a very different approach: 𝐦𝐚𝐧𝐠𝐚 𝐦𝐞𝐞𝐭𝐬 𝐦𝐞𝐝𝐢𝐜𝐢𝐧𝐞.

It’s bold. It’s unexpected. And most importantly, it’s human.

The character animator might be the flashy part, but the real magic is everything behind it: researchers who immersed themselves in the IgAN community, designers who built an entire visual world, and writers, illustrators, animators, strategists, and developers who brought the site to life.

No AI shortcuts. Just talented people making something with purpose, empathy, and a lot of imagination.

Huge thanks to Ryan Gielen, Believe, Vera Therapeutics, and the entire team for having the vision to say, “𝐋𝐞𝐭’𝐬 𝐝𝐨 𝐬𝐨𝐦𝐞𝐭𝐡𝐢𝐧𝐠 𝐝𝐢𝐟𝐟𝐞𝐫𝐞𝐧𝐭.”

Healthcare experiences can inform. They can educate. And sometimes, they can make someone feel a little less alone.

➡️ More about the project: https://edesigninteractive.com/blog/human-centered-healthcare-web-design-case-study
➡️ Create your character at https://iganime.com

For more than a decade, we’ve had the privilege of partnering with Raritan Valley Community College (RVCC), and we’re thrilled to have helped bring their newest digital experience to life.

We rethought the navigation. Challenged higher ed jargon. Streamlined and reorganized 20,000+ pages of content. All built around a simple idea:
𝗘𝗱𝘂𝗰𝗮𝘁𝗶𝗼𝗻 𝗳𝗼𝗿 𝗘𝘃𝗲𝗿𝘆𝗼𝗻𝗲.

Great college websites aren’t about institutions.

They’re about people.

Helping prospective students quickly find what they need, see themselves in the possibilities, and take the next step with confidence.

One month after launch, the early results are here: 🚀
• Key actions completed: ⬆️ 𝘂𝗽 𝟯𝟬.𝟳%
• Engaged sessions: ⬆️ 𝘂𝗽 𝟮𝟰.𝟮𝟲%
• Average session duration: ⬆️ 𝘂𝗽 𝟭𝟳.𝟯𝟯%

A website redesign can be a lot more than a facelift. Sometimes, it’s an opportunity to rethink how you connect with the people you’re trying to reach.

Proud of what our teams built together. Take a look.
https://www.raritanval.edu

Everyone talks about personalization.

Yet very few are willing to make their audience smaller.

This came up in two completely different client conversations recently.

One was about live sport events. The other was about consumer electronics.

Different industries. Same challenge.

The instinct is always the same: create one message that tries to resonate with everyone.

It rarely works.

When you speak to everyone, you rarely connect with anyone.

The real breakthrough isn't collecting more data. It's using the data you already have to tell different stories to different people.

Your product doesn't have to change.

Your messaging does.

The carousel below breaks down what's working. 👇