Preview 3D

Pool deck details decide whether a rendering reads as real to a renter scrolling a leasing site. On this multifamily clubhouse and lap pool, the edit notes came straight from the approved pool package: black lane lines between the 2 lap lanes and the play zone, a shallow shelf in a lighter blue, and raised planters brought down to deck level for code.

That same level of detail ran through 3 model unit VR tours plus the leasing center, cyber cafe, fitness center and dog park. The moment we still talk about came early, when the first exterior draft showed a lighter body color than planned and the paint spec changed to match it.

The tours were live on the property website about 2 years before the grand opening.

Built with Bryten®

A for-rent townhome is sold on the feeling of having your own place, so the exterior rendering has to look like somewhere you'd pull into after work.

On this build-to-rent townhome community, the client approved the daytime exterior and asked us in the same breath to render it at sunset. The dusk version came back within a week and earned a glowing reply. Earlier in the process, we tested 2 landscape styles on the same townhome so the team could choose the planting that fit.

Built with JPI
Built for Portico

A capital raise happens years before a leasing office opens, so the only version of the building anyone can walk an investor through is a rendered one.

Four exterior stills: two from the sidewalk, two hero angles showing how the mid-rise sits against the neighboring rooflines. Modeled from the architect's files, not sketched over a site photo.

Built with Grubb Properties

Townhome renderings for rental communities do their best work at street level, where a future resident can picture the walk from the curb to their own door.

For this multifamily community our team rendered the townhome row from two angles, the fronts head on and a longer view down the block. The client's marketing team ran the drafts past their creative director, then looped the finished stills in their leasing trailer while the full animation was still in production.

Built with LIV Development

A kitchen rendering for a build-to-rent home isn't built from the prettiest reference photo. It's built from what actually ships.

For one recent project, the inspiration image showed upgraded appliances and a statement vent hood; the actual spec called for standard appliances instead. The rendering followed the spec, not the photo, because a renter who tours the model and then moves into their own unit should see the same kitchen twice.

Built with Cushman & Wakefield

Grills on, one last long weekend of it. Thank you to the crews who made the place worth gathering in.