Pure Florida
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Pure Florida offers sightseeing and sunset cruises, boat rentals, fishing trips and charters, eco-tours, and private family and corporate cruises.
Pure Florida specializes in water experiences that bring the beauty and wonder of Southwest Florida within reach! Family owned and operated, they offer pure family fun for all. Together, their Naples and Fort Myers locations offer sightseeing, river and sunset cruises, Jet Ski tours and rentals, boat rentals, fishing trips and charters, eco-tours, jet boat thrill rides and private charters. All tours are guided by friendly, Coast Guard certified captains. Recently named best family-fun activity, day cruise, sightseeing tour, watersport rental and fishing charter by Gulfshore Life’s Reader’s Choice Awards, Pure Florida provides so many ways to `seas the day’! Language translation guides available for German, Spanish, Portuguese, Mandarin & French.
What’s Up Naples?!
Do you want to make fish tacos?! The fresher the better? Then schedule a trip on Pure Florida deep sea fishing charters out of tin city in Naples!
We had the best time on their 6 hour deep sea fishing charter. We caught enough fish for the whole family to enjoy fresh fish tacos!
There are bathrooms on board! They provide the bait and tackle! They will even bait your hooks for you if you don’t want to touch the fish. Ethan and Patrick were amazing and we can’t thank them enough for a really great day on the water.
Make sure you tell them your SWFL bestie Ashleydawn sent you when you book your charter.
09/11/2026
Today we remember those we lost, and honor the heroes who showed incredible courage that day 🇺🇸 Never Forget.
09/08/2026
🐾 ALL PAWS ABOARD! 🐾
Grab your favorite four-legged first mate and join us for Bark on the Ark this Saturday, September 12th at 8 AM! 🐶 🏖
Cruise to Keewaydin Island for some fun in the sun, sand & water with your best friend!
A little lunch show and tell at the dock before the trip!
Times flying by.. Use code SAVE15 while you can for our public trips! Dolphins, fishing, sightseeing, shelling and boat rentals!
We have plenty for you to do this Labor Day weekend! Use code SAVE15 at the time of booking!
09/01/2026
The cutest member of the crew has the keys 🐾
Dogs are welcome aboard our rental boats! Reservations available for this holiday weekend! Use code SAVE15 when booking for extra savings!
08/31/2026
You don’t have to head way offshore to get in on the action. Our 4-hour nearshore fishing trips head approximately 3–9 miles into the Gulf, where our crew has been finding plenty of opportunities to keep those rods bent!
⚡Come see what’s biting and use code SAVE15 when booking to save 15% ⚡️
To Keewaydin Island we go! Our Dolphin Watch/Eco tours are fun for everyone!
Use code SAVE15 when booking to enjoy 15% off your next cruise!
Click here to claim your Sponsored Listing.
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Address
1200 5th Avenue S, Ste 501
Naples, FL
34102
Opening Hours
| Monday | 8am - 6pm |
| Tuesday | 8am - 6pm |
| Wednesday | 8am - 6pm |
| Thursday | 8am - 6pm |
| Friday | 8am - 6pm |
| Saturday | 8am - 6pm |
| Sunday | 8am - 6pm |