Adweek

Ola dolls, get ready! 🎀

Olandria is adding another title to her already impressive résumé: entrepreneur.

Ahead of her appearance at New York’s CultureCon, the fashion tastemaker and TV personality spoke with ADWEEK about the upcoming launch of the body-care and beauty line she has been teasing.

After collaborating with multiple brands, Olandria says she’s now stepping into the role of CEO.

When was the last time you saw 19,000 people cheer due to a brand partnership?

That happened at a PWHL game in Scotiabank Arena after its partnership with Barbie was announced. Amy Scheer, Executive Vice President of Business Operations for the PWHL, shared this moment as an example of the type of fan the league has, and the potential for successful brand partnerships.

Today's audiences don't consume media by tuning into the evening news at 7pm. They consume it by scrolling the feed and seeing—as Audie Cornish notes—your uncle's wedding, your prom photo from 20 years ago, photos from a pop star that you love, Gaza, and your uncle's wedding again.

Cornish says that the real conversations are happening around all of these things, which is why CNN created the podcast, Engagement Party.

Dr. Bernice A. King wants more companies to focus on honoring the dignity of every single person through things like fostering an inclusive and safe environment, giving fair pay, and celebrating all communities.

In a session at Brandweek, Dr. King spoke about the tangible ways that organizations can become what The King Center calls Beloved Community Companies, and "learn the communities that we serve. Period."

Who's ready for some laughs on tonight's game courtesy of RG3 and FOX Sports? 😅

ASICS wants you to get out of your bedrot routine.

Human Nature is a satirical nature documentary that gives a dark, funny depiction of modern life narrated by actress Sigourney Weaver.

The campaign—created by Golin Ketchum London, produced by Knucklehead, and directed by Rob Leggatt—is backed by Asics’ Movement Conservation Report, which draws on a survey of 34,000 people across 31 countries, conducted in July 2026, and input from human movement expert Dr. Davud Raichlen. The report finds that 53% of adults fail to meet recommended physical activity guidelines.

“We’re born to move, but modern convenience culture is making us increasingly sedentary. It’s all become a little ridiculous, so we wanted to bring that to life while exploring the state of human nature today,” said Al Wood, chief creative officer at Golin Ketchum.

Read more on the campaign 👉 https://adweek.it/4hCe7Iu