Fueled

We’re proud to sponsor the Transformational CMO Assembly in Houston on October 15–16.

Kimberly Pedego, Director of Commercial, and Grant Kirby, Vice President of Commercial, will be there to connect with marketing leaders and discuss what’s next for digital customer experiences.

If you’re attending, we’d love to connect!

https://mill-all.com/assemblies/transformational-cmo-assembly-october-2026/

Research is getting a bigger say in business strategy. In Maze’s 2026 survey, 22% of respondents said research was essential to all levels of strategy and operations, up from 8% the year before. 📚

That puts more weight on how findings reach the people making decisions about priorities and funding.

In our latest article, Paige Maguire explores what this shift means for digital products and the research practices supporting them.

https://fueled.com/blog/research-is-the-new-infrastructure-what-mazes-2026-report-means-for-product-leaders/?utm_source=facebook&utm_medium=organic-social&utm_campaign=research-infrastructure

A guest’s priorities change throughout a cruise. We designed Viking Cruises’ mobile app home screen to keep up.

Before departure, the focus was travel checklists and reservation reminders. On board, daily plans took priority. In port, the screen highlighted when and how to get back to the ship.

Learn more about our redesign for Viking Cruises:

Viking Cruises Mobile & Web App Design · Fueled Fueled redesigned the digital voyage planning experience to bring pre-cruise planning, reservations, and onboard activities together.

Fueled is heading to LA this week for MoEngage’s Agentic Marketing Tour ☀️

We’re sponsoring the October 8 event, and CEO Justin Livesay and Alexandra Gallus, Senior Director of Digital Growth, will be there to connect with marketing and growth leaders exploring how agentic AI is shaping customer engagement.

If you’ll be there, come say hello!

https://www.moengage.com/customer-engagement-tour-agentic-edition-los-angeles-lp/

Maine Trust for Local News wanted modern publishing tools that fit the realities of local journalism.

We combined shared WordPress tools, focused custom engineering, and AI-native development to make more ambitious features attainable.

Maine Trust for Local News: WordPress Modernization · Fueled Fueled helped Maine Trust for Local News modernize WordPress with Newspack and build a live-blog tool using AI-native development.

iOS 27 and iPhone Duo give businesses new reasons to invest in their apps.

A customer could unfold their phone to compare products side by side, or use Siri to find information and complete tasks without opening your app.

Sage Young and Manish Ahuja explore where these updates create opportunities for new customer experiences, and when it’s worth modernizing an app’s foundation.

Read their take:

iOS 27 and iPhone Duo: What App Teams Should Prioritize · Fueled Learn how iOS 27 and iPhone Duo affect app design, Siri integration, and budgets, with advice on what to update and build next.

Nobody set out to build a hiring doom loop. ☠️ 💼

Businesses can be overwhelmed with applications and still struggle to find the right candidates. For applicants waiting on a response, applying more widely can feel like the only option. That leaves stretched recruiting teams with even more to review.

Now AI is helping generate applications and screen them, adding another layer of uncertainty about what either side can trust.

Through our client research for a Gen Z career platform and the careers websites of a global food and beverage retailer, we spoke with candidates, recruiters, and hiring stakeholders.

Here’s what their experiences taught us about creating better hiring experiences and the digital platforms that support them.

Why Hiring Feels Broken in 2026 · Fueled Explore how research and design can reduce recruiter busywork, build candidate trust, and improve careers websites and hiring platforms.

Our team has been sharing perspectives on AI, customer experience, and the future of the web across recent interviews, podcasts, webinars, and events.

🌐 Phil Crumm joined WordPress VIP to discuss how AI summaries can drive traffic to the websites they cite.

💡 Jake Goldman wrote in The Repository about why AI should bring clients more value for their investment.

🤖 Christian Chung spoke with TechTarget about the hidden cost of correcting AI output.

🛒 Jessica Wagner joined Store Brands Spotlight to discuss promoting retailers’ own brands through apps and websites.

🔗 Alexandra Gallus shared with MoEngage why connected customer data matters for timely, relevant marketing.

🧭 Paige Maguire spoke with CMSWire about customer journeys that cross channels and include AI answers.

🛠️ Douglas Barahona shared advice with IT Brew on preparing databases for sudden traffic surges.

Read the highlights in our latest media & appearances roundup:

fueled.com