20/20 Magazine

NOW by The Vision Council and GoodVision USA Launch Charity Auction of Award-Nominated Eyewear

NOW by the Vision Council and GoodVision USA announced a charity auction of eyewear donated by 2026 NOW Award nominees and winners, with all proceeds benefiting GoodVision programs in Africa, Asia, and South America. The NOW x GoodVision auction opens September 15 as an online auction open to the public, featuring some of the most innovative and design-forward frames in the industry. The auction runs through October 14.

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ClearVision Optical expands ILLA Eyewear with 11 new styles, aligned with the launch of its “More to Express” campaign. These new frames are inspired by ECP feedback as well as evolving trends. The collection introduces thinner profiles and lighter visual weight, refined proportions for increased wearability, an expanded shape variety, a softer color palette, dimensional transparencies and layered materials, decorative wire core and visible craftsmanship.

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Round eyewear styles are making a comeback this season.
From top: Charmant Eyewear USA Japanese Made; glemaud x TURA INC.; Blake Kuwahara

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Pro to Pro Tips: Know the Benefits of Color Enhancing Lenses

What if our view of the world were brighter and more vibrant? Color enhancing lenses can make that happen every day and for specific tasks. Color enhancing lenses from sunwear leaders are changing the way we see the world by making colors “pop.” The lenses use filter tints, coatings and polarizers to manipulate various bands within the color spectrum, which then affect how we perceive color. Different lifestyle situations with different illumination in our surroundings also occur, so the manufacturers of color enhancing lenses have to consider many possibilities which also require various tints and coatings to accomplish their goals.

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L'Amy America introduces Charriol Eyewear, a sophisticated collection of luxury eyewear for men and women, to the U.S. and Canadian markets. Founded in Switzerland in 1983, Charriol is a luxury design house best known for its cable-inspired designs in jewelry and watches.

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The perfect light tint from the master of lens colors Barton Perreira.

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Sport eyewear delivers premium optics and tech innovations that are vital for enhancing performance. Cater to customers reporting for active duty by making this category a viable part of your dispensary. 20/20’s annual Sport Eyewear MarketPulse Survey provides a snapshot on where this market stands.

Frame: Rip Curl from Mondottica USA

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This Canada Goose optical frame from Marchon Eyewear exudes the feeling of the season with its transparent earthy colorway. Crafted from sustainable Acetate Renew, this shield-shaped design features a refined, contemporary silhouette.

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