InfutorData
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InfutorData, formerly Verisk Marketing Solutions, is an identity expert and trusted partner to the B2C marketing and advertising ecosystem.
We offer award-winning identity data and insights that simplify the complex task of maintaining and enriching consumer data, including unique propensity signals such as in-market shopping behavior. These solutions enable marketers and publishers to connect the dots that create a true picture of marketable adult U.S. consumers and households. As a strategic and tactical partner, we provide clarity into who your ideal consumers are, what makes them unique, and when and how to reach them. We serve a range of markets, including insurance, financial services, publishers, higher education, media, AdTech, and more. We consumer privacy through compliant sourcing, responsible data usage, and technology that helps create better consumer experiences and improved marketing outcomes.
09/22/2026
WEBINAR: Join InfutorData and the Society of Insurance Research on 10/29 to learn how identity resolution and data enrichment can help insurers better understand, reach, and engage consumers 👉 https://hubs.la/Q04y4yX00
Based on research from our recent whitepaper, Turn Customer Data Into Your Competitive Edge, this webinar will dig into how the powerful combination of identity resolution and data enrichment can help carriers better understand and segment consumers as price sensitivity rises, loyalty declines, and the expectation for seamless experiences continues to grow.
📆 Thursday, October 29 | 12pm CT/1pm ET
Register at the link above!
09/18/2026
Heading to Advertising Week New York? Based in the NYC area? Let's connect 🍎 🗽 https://hubs.la/Q04xMF1_0
Let's set up time to chat through all things consumer data and how we can help maximize your marketing performance.
09/17/2026
Programmatic I/O is coming up quick. Let's get time on the books to chat through your current segmentation and targeting efforts ➡️ https://hubs.ly/Q04xHyBp0
09/15/2026
We’re excited to announce that InfutorData is now available via LeadConduit from ActiveProspect ✅ https://hubs.la/Q04xyTGw0
LeadConduit customers now have a new way to bring InfutorData identity resolution and attribute data into their lead workflow, helping them make better decisions about which leads to contact, prioritize, and qualify.
Through LeadConduit, customers can use InfutorData to:
🧩 Complete missing identity and contact information
🔎 Assess identity quality before outreach
💡 Add more context to support qualification and prioritization
See how identity completion, scoring, and attributes can help you get more from every lead.
09/14/2026
The most successful organizations evolve their data strategy to better understand the people behind the numbers. 🎯
On this episode of The Marketing Rapport podcast, host Tim Finnigan sits down with Lucas Thelosen, Founder & CEO of Orion by Gravity, to explore why a deep understanding of the customer is a common thread among companies that turn data into a true competitive advantage.
Lucas discusses why effective data strategies go beyond individual-level targeting, how consumer cohorts can reveal more meaningful patterns, and why context can lead to smarter, more relevant decisions.
Listen to the full episode, and subscribe wherever you enjoy podcasts: https://hubs.la/Q04v-jJ10
09/08/2026
⭐ Say hello to the intelligence behind smarter marketing. ➡️ Follow InfutorData
InfutorData, part of the ActiveProspect family, delivers the data intelligence that helps you connect with real people and cut through the noise.
Follow along for the insights behind smarter, more confident marketing decisions.
Lucas Thelosen, CEO of Orion by Gravity, explains what separates companies that successfully use data to drive growth from those that simply use it to validate decisions they’ve already made ➡️ https://hubs.la/Q04v-BBR0
On this episode of The Marketing Rapport podcast, host Tim Finnigan sits down with Lucas to discuss his experience working with high-growth brands, why the most successful companies take data seriously, and how confirmation bias can turn reporting from a source of truth into an exercise in finding the numbers you want to see.
Listen to the full episode, and subscribe wherever you enjoy podcasts.
09/03/2026
We're headed to Programmatic I/O in NYC and our data experts are looking forward to connecting with businesses rethinking how they identify, understand, and reach the right consumers 🚕 🗽 https://hubs.la/Q04wDgP40
09/02/2026
We’re proud to sponsor the National University Foundation's Annual Gala this October aboard the U.S.S. Midway Museum in San Diego. 🎓
Higher education is evolving and data is playing an increasingly important role in how institutions understand, reach, and engage the students they serve.
We’re looking forward to connecting with higher education leaders and seeing how smarter use of data is helping shape the future of enrollment and student opportunity: https://hubs.la/Q04vb1xS0
See you on the flight deck!
Higher Education | infutor.com Learn more about Higher Education - from infutor.com
The next competitive advantage in data and AI may come down to one thing: context. Lucas Theolsen, CEO of Orion by Gravity, explores how AI is reshaping the way companies use data, build products, and create more relevant customer experiences 🧩 https://hubs.la/Q04vZxrk0
Lucas shares lessons from leading data and AI products at Google Cloud, why even the biggest companies still struggle to turn customer signals into meaningful context, and why the next generation of talent may look less like traditional operators and more like context architects and orchestrators.
Listen to the full episode, and subscribe wherever you enjoy podcasts.
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Oakbrook Terrace
Oakbrook Terrace, IL