NeoSol

🏈 Football season is not only a media opportunity. It is a recurring Hispanic shopper occasion built around family viewing, snacks, beverages, and the weekly game day basket.🥤

Yet many CPG plans focus on sponsorships and advertising while overlooking what happens before kickoff:

☀️Shoppers choosing drinks
☀️Stocking the pantry
☀️Planning meals
☀️Gathering with family and friends.

Our Case Study in Electrolit shows what can happen when a beverage brand connects product positioning with the right markets and retail touchpoints. Through Millennial positioning and store intercepts in California and Texas, the brand recorded a 35% sales increase versus prior years.

The takeaway is not to copy one campaign. It is to plan around the full occasion.

Brands should ask where shoppers will discover the product, what role it plays during game day, and what will bring the household back to purchase it the following week.

Is football season part of your Hispanic shopper plan, or only your media calendar?

Let’s build a game day strategy that moves from trial to purchase and repeat.

Comment “Beverage” and we will share our Electrolit Case Study with you.

⚽️ The World Cup ended. Your Hispanic growth plan should not. 📊

Many brands treated the tournament as the finish line. But Q4 is where that investment gets tested: at the shelf, inside the household, and through the next purchase.

Our latest article explains how CPG teams can turn World Cup attention into a practical 90 day retail plan by using campaign data, segmenting consumers by behavior, connecting Live, Play, and Shop, and measuring what changed instead of only reporting what happened.

If your team is planning for Hispanic Heritage Month, holiday retail, or 2027 growth, now is the time to connect cultural attention to repeat purchase.

Read the full article on our blog: LINK IN BIO

What did your World Cup investment leave behind: a month of attention, or a reason for consumers to choose your brand again?

Some of the best business conversations happen when you step away from the booth and walk the show floor.

On July 14 and 15, we attended the UNFI Central and West Holiday and Winter Selling Show at Mandalay Bay in Las Vegas.

We supported one of our clients, Cordialsa USA with its booth, helping the brand connect with retailers and present its products during an important planning period.

But the show also gave us something we always value: time to listen.

We met emerging and old brands bringing new ideas to the grocery aisle, reconnected with current clients, and spoke with teams preparing for the busiest retail season of the year.

One insight stood out. Holiday planning is not only about securing shelf space or promotional dates. Brands must give retailers a clear reason to believe the product will earn attention, generate trial, and support repeat purchases once the season begins.

Trade shows bring retailers, suppliers, and partners into the same room. The brands that make the most of that opportunity arrive ready to build relationships, ask better questions, and turn conversations into a practical retail plan.

Thank you to everyone who took the time to connect in Las Vegas.

What food or shopper trend are you watching as holiday planning begins?

It’s summertime! ☀️

That means beach days, family outings... and discovering that grapes can actually taste like cotton candy.

This weekend in Huntington Beach, we helped Cotton Candy Grapes turn that moment of joy into an experience people wanted to talk about.

Guests stepped into a five stop experiential pop-up designed around one simple idea: make the first bite unforgettable.

Families tasted the grapes at the joy sampling bar, laughed through branded games, captured AI generated photo booth memories, explored exclusive content through QR experiences, and stayed connected through a custom landing page. Every touchpoint was designed to keep the product at the center while extending the experience beyond the event itself.

That is what experiential marketing should do.
It should create curiosity before the first bite, excitement during the experience, and a reason for people to keep talking about the brand long after they leave.

When physical experiences, digital engagement, and consumer data work together, a simple product sample becomes something much more valuable: a memorable brand story.

If you could create an unforgettable experience around your brand this summer, what would it look like?

Retail activations should not be measured by noise 📈

After an activation, brands should track the numbers that explain what happened at the shelf, what the shopper did next, and where the program should improve.

Here are 4 metrics worth tracking:

🔹𝐔𝐧𝐢𝐭 𝐬𝐚𝐥𝐞𝐬 𝐚𝐧𝐝 𝐯𝐞𝐥𝐨𝐜𝐢𝐭𝐲: Did the product move faster during and after the activation?
🔹𝐒𝐭𝐨𝐫𝐞 𝐛𝐲 𝐬𝐭𝐨𝐫𝐞 𝐩𝐞𝐫𝐟𝐨𝐫𝐦𝐚𝐧𝐜𝐞: Which locations showed stronger response, and what did those stores have in common?
🔹𝐒𝐡𝐨𝐩𝐩𝐞𝐫 𝐞𝐧𝐠𝐚𝐠𝐞𝐦𝐞𝐧𝐭 𝐚𝐟𝐭𝐞𝐫 𝐭𝐡𝐞 𝐢𝐧𝐭𝐞𝐫𝐚𝐜𝐭𝐢𝐨𝐧: Did shoppers scan, sign up, redeem, follow, reply, or take another measurable step?
🔹𝐒𝐡𝐨𝐩𝐩𝐞𝐫 𝐟𝐞𝐞𝐝𝐛𝐚𝐜𝐤: What did people ask, hesitate over, compare against, or repeat back to the ambassador?

👉 The one metric brands often overstate: impressions.

Impressions can show potential exposure. They do not prove trial, conversion, shopper learning, or repeat interest. That is why retail activation measurement needs to connect field, retail, and digital data. The goal is not to report that people passed by. The goal is to understand what moved them closer to purchase.

At NeoSol, we believe an activation should give brands more than photos and recap notes. It should give them a clearer read on what worked, where to scale, and what the shopper told us without always saying it directly.

Are you planning a retail activation this year? Start with the scorecard. Tell us in the comments: which metric matters most to your team after an activation?

Hispanic marketing budgets are easier to approve when the strategy is clear, measurable, and tied to retail growth.

That is why executive buy-in should not start with tactics. It should start with the business case.

In our latest blog, we break down how CPG teams can present a Hispanic growth strategy that leadership can understand, defend, and measure, including:

• What an executive-ready dashboard should include
• How to connect cultural relevance with trial, velocity, and shopper insight
• Why local market planning matters more than broad assumptions

If your team is preparing a Hispanic growth plan for leadership, this article will help you walk into the room with a stronger story and clearer proof.

Read the full article on our blog: Link in our BIO

BrandStrategy RetailGrowth

Gooooooooll !!⚽⚽⚽

The biggest soccer celebration in the world is here, and we are already screaming “gol” for our teams, our neighbors’ teams, and our community teams.

We are proud to help our clients show up where culture, community, and brand connection meet.

Over the past few weeks, our team has supported World Cup watch parties, including GoyaFoods at Casa Mexico LA | and Cordialsa USA at Northgate Gonzalez Market.

For Goya, that meant being sponsors of Casa México Los Angeles 2026, the official watch zone and cultural hub for the Government of Mexico during the World Cup, celebrating Mexico’s success with samples and World Cup themed giveaways.

For Cordialsa, that meant bringing the match day energy to Northgate, with recipes, tastings, and interactive moments that made the game even more fun for families and fans.

The goal was simple: bring people together, create memorable product experiences, and make every game feel a little closer to home.

Because when the match is on, every detail matters: the recipe that reminds someone of home, the activity that brings families together, and the brand experience that feels natural in the celebration.

And of course we want to hear from you. Tell us in the comments: what score are you calling for the next game?

At NeoSol, we help brands like .uha.mikakuto build retail experiences that help shoppers discover products in memorable ways.

Puchao, is a Japanese chewy candy known for its distinctive dual-texture experience. Each piece combines a soft chewy layer with real gummy inclusions inside, creating a product that stands apart from traditional candy offerings.

Our role is helping products like these stand out where purchase decisions happen most: in-store.

Through retail activation and shopper engagement strategies, NeoSol helps consumers experience what makes a product unique before they make a purchase decision. For innovative products like Puchao, creating understanding and excitement at shelf can play a major role in driving trial and building brand awareness.

From increasing visibility at retail to creating stronger shopper connections, we help brands move beyond product placement and toward meaningful consumer engagement.

*****on

At NeoSol, we help brands like California Girl strengthen their retail presence through in-store engagement that connects products with shoppers in meaningful ways.

California Girl offers a versatile line of canned seafood products, including Shrimp Cocktail, Baby Clams, Abalone, and Sardines. With high-protein, gluten-free, and sugar-free options, the brand delivers convenient seafood choices for today’s consumers.

Our role is helping products like these stand out where purchase decisions happen most: in-store.

Through retail activation and shopper engagement strategies, NeoSol helps consumers better understand product quality, convenience, and everyday usage occasions. For specialty food categories, that education can make a major difference in building shopper confidence and encouraging trial.

From increasing visibility at shelf to creating stronger consumer connections, we help brands move beyond product placement and toward real retail impact.

At NeoSol, we specialize in helping CPG brands connect with multicultural consumers through strategic retail ex*****on and culturally informed engagement.

Most CPG brands plan Hispanic retail growth one campaign at a time.
A sampling program.
An influencer push.
A seasonal activation.

Each effort can create momentum, but sustained growth needs structure.
Our May blog breaks down what a 12-month Hispanic Retail Growth Roadmap can look like for CPG brands looking to scale across regions, retailers, and consumer touchpoints.

From pilot and baseline measurement to regional expansion and integrated retail growth systems, the article outlines how brands can move from isolated activations to a more predictable growth model.

Because Hispanic retail growth compounds when retail activation, digital follow-up, regional data, and consumer engagement work together.

Read the full article on our blog: https://neosolmarketing.com/2026/05/21/12-month-hispanic-retail-growth-roadmap-for-cpg-brands/