Amanda Ketcham

The conversation about AI has been growing more and more. In 2026, over 88% of businesses report using AI in their workflows.
But I don't think the real competitive advantage is AI itself, but the ‘human’ operating it.

I’ve been thinking a lot about the concept of the "Human in the Loop.”

The best leaders I know aren’t trying to use AI to downsize or cut corners. They’re using it to amplify the people they already have by training their teams to pilot the tech.

AI can generate answers, but it can't build trust. It doesn't understand relationships, emotional nuance, or the "why" behind a hard decision.

But when you put someone behind the wheel to pilot the AI, your team doesn’t have to start from scratch. They get to focus their energy on strategies that actually move the business forward.

What are your thoughts on "Human in the Loop"?

San Antonio, here we come! ✈️

We are just 3 days away from the MGMA Annual Conference! Amanda and Brian have their bags packed and are ready to talk healthcare staffing and outsourcing strategies that can elevate your practice at Booth #348.

But we are also getting ready for an unforgettable evening off the convention floor! For our Meetings to Margaritas social event this Sunday night, we’ve reserved The Rio Room at Casa Rio, right on the historic River Walk. It's all about unwinding with fellow practice leaders. We can't wait to connect over a hosted bar and an incredible menu!

If you haven't RSVP'd for this Sunday night's Meetings to Margaritas social event yet, this is your final call!

📩 RSVP for the happy hour: https://mymountainmover.my.canva.site/meetings-to-margaritas-rsvp-page
🔗 Register for the MGMA Annual Conference: https://www.mgma.com/annual-conference

Co-sponsored by:
Coker Group
JardogsHealth

Seeing My Mountain Mover recognized with two new awards, alongside a nomination, is an incredibly proud moment.

These wins really stem from continually asking ourselves how we can serve our clients better and faster. Whenever we have a vision for how to improve, whether it’s refining our hiring process or building the technology behind Mover Match, the team shows up with true grit and initiative. They learn, pivot, and keep moving forward until we build something incredible.

I’m so proud of this team for turning these big ideas into reality, and I can’t wait to see the impact this continues to have on the practices we serve. 💙

I recently joined the Stevie Awards Women | Future Webinar to talk about the reality of building a business. It’s easy to only focus on the big wins, but the truth is, leadership is hard work.

It means staying humble, working right alongside your team, and making tough decisions even when you doubt yourself. We talked about what it actually takes to push past that fear and build a company through daily choices, rather than waiting for one big breakthrough.

If you missed the live conversation or are navigating a hard season of growth yourself, you can read more here: https://mymountainmover.com/company/leadership-lessons-from-amanda-ketcham/

Will you be at the MGMA Annual Conference this year? We want to see you! 👋

Amanda and Brian will be stationed at Booth #348 from Sept 27-30 to talk all things healthcare staffing, virtual assistants, and practice optimization. Whether you want to reduce charting time, improve patient care workflows, or learn more about strategic outsourcing, come say hi!

And after a full day on the convention floor, come join My Mountain Mover on the River Walk for our exclusive Meetings to Margaritas happy hour! We are taking over the historic Casa Rio on Sept 27th, Sunday night, for an unforgettable evening of authentic Mexican cuisine, an open bar, and high-value conversations with practice leaders!

📩 RSVP for the happy hour: https://mymountainmover.my.canva.site/meetings-to-margaritas-rsvp-page
🔗 Register for the MGMA Annual Conference: https://www.mgma.com/annual-conference

Co-sponsored by:
Coker Group
JardogsHealth

My Mountain Mover and our incredible partners are thrilled to bring Meetings to Margaritas, an MGMA after-hours social, to San Antonio, Texas, on September 27th at 6:30 PM! We're excited to treat our clients and guests to an evening of authentic Mexican bites, cold drinks, and amazing views at the iconic Casa Rio.

It’s the perfect way to celebrate a successful first day at the MGMA Annual Conference. After a full day on the convention floor absorbing new industry insights, come unwind and connect face-to-face with fellow practice leaders in a relaxed atmosphere.

Space is limited for this private event, so secure your spot today! Hit the link below to RSVP, and let us know if we'll see you in San Antonio.

📩 RSVP for the happy hour: https://mymountainmover.my.canva.site/meetings-to-margaritas-rsvp-page
🔗 Register for the MGMA Annual Conference: https://www.mgma.com/annual-conference

Co-sponsored by:
Coker Group
JardogsHealth

I recently sat down with Jill on the Hey Docs! Podcast to talk about a challenge I see in clinics every day. A lot of practice owners think they have a staffing problem, but in reality, it's a capacity problem.

During our conversation, we talked about how to solve this through intentional delegation. We also dug into how to actually build a strong culture with a remote team, and why human connection is going to be essential as AI becomes more common in healthcare.

If you are a practice owner trying to navigate growth and build a team you can trust, I’d love for you to listen to our conversation. Thank you so much, Jill, for having me on the show!

You can catch the full episode on Apple Podcasts, Spotify, and YouTube! 🎙️

https://youtu.be/u645gwaq6SU?si=8-eWyUBZwj1_U4Hl

https://podcasts.apple.com/us/podcast/overcoming-remote-staffing-fears-with-amanda-ketcham/id1635447620?i=1000787588382

https://open.spotify.com/episode/300muajPwNif803wppmVNs?si=f9a9d6256a404819