Adsquire

Paid media for law firms is no longer evolving inside a single system.

It’s splitting into two parallel ecosystems: traditional search platforms like Google Ads, and emerging conversational surfaces like OpenAI’s ChatGPT Ads inside ChatGPT.

We broke down what we’re seeing across both ecosystems, how they actually function in practice, and how we are are approaching them in real time in our latest newsletter.

ChatGPT Ads, Google Ads & The New Search Reality: What Law Firms Need to Know Right Now Paid media for law firms is no longer evolving inside a single system. It’s splitting into two parallel ecosystems: traditional search platforms like Google Ads, and emerging conversational surfaces like OpenAI’s ChatGPT Ads inside ChatGPT.

We had the honor of sponsoring the Pennsylvania Legal Awards last night!

It was an amazing evening recognizing the people and firms raising the bar in the legal industry.

Congrats to everyone honored, we're proud to support such an outstanding community!!!

ADSQUIRE’s own Anthony Higman will be speaking at this year’s SMX Advanced in Boston!

Join his mastermind session on June 3rd where he’ll be diving into how we find, scale, and win with the new Google features that are shaping search right now.

Can’t wait to see everyone there!

The Google Ads landscape for law firms is shifting again—and this time, it’s happening faster and in more places at once.

Between AI-driven placements, changes to how budgets pace, evolving local ad formats, and broader interpretation of search intent, Google is actively reshaping how potential clients find and engage with legal services.

Read our latest newsletter to see what we’re seeing right now, why it matters for your firm, and how we’re responding.

Google Ads Is Getting More Volatile, More Visual, and More AI-Driven—Fast The Google Ads landscape for law firms is shifting again—and this time, it’s happening faster and in more places at once. Between AI-driven placements, changes to how budgets pace, evolving local ad formats, and broader interpretation of search intent, Google is actively reshaping how potential ...

Our very own Anthony Higman sat down with Frederick Vallaeys to talk AI and Google Ads earlier today!!!

Tune in to hear them discuss:
- Why AI-driven campaigns can sometimes lead to mismatched leads
- The trade-offs between automation and control in Google Ads
- Why legal and other sensitive industries feel these changes more than most
- How first-party data and targeting are evolving
- What conversational search (ChatGPT, AI Overviews) might mean for PPC

Watch now: https://www.linkedin.com/events/7452422187279474688/

ICYMI: We Just Dropped Our Latest Newsletter🚨

Google is running tests heavily & while many are subtle, the direction is clear: more automation, personalization, & asset-first ads.

If you’re a law firm, these aren’t things you'll want to miss.

Read now: https://www.linkedin.com/pulse/adsquires-legal-marketing-recon-march-ad-ness-adsquire-aisce/