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SHIFT is an initiative led by teens and designed to counteract the excessive amount of unhealthy foods and beverages that are marketed in urban communities.
It’s time to re-write the food and beverage marketing playbook for urban communities! SHIFT, or Shaping our Health by Influencing Food Trends, is a new teen initiative designed to push back on the heavy marketing of unhealthy foods and beverages directed to teens and particularly black teens. In today’s world, marketing shapes what we like, what we can afford, and what products are available, and food is no exception. Our goal is to mobilize teens to demonstrate the need and desire for a healthier mix of food and beverage options. We want healthy foods to become more available, affordable, easier to find, and advertised as heavily as the unhealthy products are advertised now. In summer 2011, black students from two Philadelphia High Schools and a recent University of Pennsylvania college graduate began working with staff at the African American Collaborative Obesity Research Network to organize this initiative. SHIFT leaders are assisted and supported by the SHIFT team at the African American Collaborative Obesity Research Network (www.AACORN.org). This page was created as part of a communications research study that is being conducted by the African American Collaborative Obesity Research Network. This site is managed and operated by the African American Collaborative Obesity Research Network. The African American Collaborative Obesity Research Network researchers and staff are participating on the page and will generate discussion forums and/or posts that will available to all users. Your participation on the page is voluntary, which means you can choose whether or not to participate on the site. This page is open to the public and individuals participating on this page may choose to share information with other groups not associated with the SHIFT campaign; therefore we cannot protect your confidentiality.
* If you are under 18 years of age you should inform your parent or guardian of your participation on this site. By participating on this page, you signify your consent to and agreement with our terms and conditions. If you do not agree, please do not participate on our page. If you have any questions please contact Vikki Lassiter, AACORN’s Executive Director and SHIFT Director via email ([email protected]) or phone (215) 746 -0360.
08/11/2015
NEW BENCHMARKING TOOL to help build and monitor healthy food environments – check it out! https://vimeo.com/135587953
19 minute webianr- How ESHE Generates Benchmarks for Food Environments on the Commons This is "19 minute webianr- How ESHE Generates Benchmarks for Food Environments on the Commons" by IP3 on Vimeo, the home for high quality videos and the…
07/23/2015
New to Community Commons - Environments Supporting Healthy Eating (ESHE) Index. Join The Commons and the ESHE Index Hub - it's free!! https://vimeo.com/124966922
Community Commons: There's A Movement Underway This is "Community Commons: There's A Movement Underway" by IP3 on Vimeo, the home for high quality videos and the people who love them.
07/23/2015
Check it out - a new benchmarking tool to help make the case for improving food environments. Free upcoming webinar - https://attendee.gotowebinar.com/register/8751427929356129282
Registration By clicking this button, you submit your information to the webinar organizer, who will use it to communicate with you regarding this event and their other services.
10/14/2014
Wooing us with "Our Food Does Rot" – are they serious? I guess we should forget that somewhat cheap food that has more bad stuff than the nutrients we need is the real issue?
Our Food Does Rot: McDonald's New Marketing Strategy McDonald's wants the world to know that yes, its food can rot.
07/13/2014
5 Psychological Tactics Marketers Use To Influence Consumer Behavior In a quest to understand what drives consumers' decisions, marketers have turned to psychology to understand what could make an impact.
06/14/2014
Here's Why Soda Is Even More Unhealthy Than You Thought On nutrition labels, sugar is just sugar. But when it comes to how the body metabolizes that sugar, there are two very different molecules that make up what we t...
04/28/2014
Spread the word to sign this open letter to LeBron James to stand against target marketing and
Tell LeBron James to drop deal w/ McDonald's McDonald's pays millions to LeBron James in return for hooking kids on greasy, fatty, unhealthy foods. Tell LeBron to be a better role model and !
03/23/2014
I guess artificially flavored sugar-water didn't market very well.
Coca-Cola Sued For False ‘Healthy & Natural’ Advertising Its almost laughable that Coca-Cola would try to use a 'healthy and natural' marketing tactic, but that's what they did. Consumers are fighting back. According to Courthouse New Service, Coca-Cola is being sued for misleading consumers by falsely claiming that Coke contains no artificial flavors an...
02/26/2014
If you saw Gatorade’s recent “Bolt” video game you might have thought if “Water” could sue it would have for defamation.
BeyondChron: San Francisco's Alternative Online Daily News » How Far Will Big Soda Go To Keep... The Voice of the Rest
02/06/2014
Check it out - 2014 Doodle 4 Google competition"“If I Could Invent One Thing to Make the World a Better Place...”
Doodle 4 Google Before there was an airplane, there were doodles of cool flying machines. And before there was a submarine, there were doodles of magical underwater sea explorers. Since the beginning of time, ideas big and small, practical and playful, have started out as doodles. And we’re ready for more. One tale...
Thank you for your continued support and interest in changing the food marketing game. Best wishes for a Healthy & Happy New Year!
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