PHM

Welcome to the new PHM.

In an industry reshaped by accelerating complexity, advantage belongs to the brands that are found. At PHM, we dive deeper to surface new insights with precision, with rigor and with discipline in pursuit of lasting connections between brands and the people they serve.

After all, in modern healthcare, the brands that are discovered are the ones that lead. When brands lead, advantage follows.

Together, let’s go deeper: https://www.phm.com/

PHM was on site in Las Vegas last week for , kicking off the year with engaging discussions and discoveries in the consumer technology space.

As CEO Andrea Palmer commented, this year heralded a transition from aspirational to practical AI, with marketers pursuing application, rather than discourse on what “could be” in a decade’s time. While CES is often a showcase for the near impossible, the almost philosophical limits of what humans might achieve, in 2026, things got literal. As PHMers dove into programming and announcements, several trends emerged to shape our approach to the pursuit of new frontiers this year and beyond.

Our annual CES Digital Health Trends and Insights report details these trends, providing insight on the implications these trends have for health media, as well as key takeaways for the modern health marketer.

Head to PHM Perspectives for the full report, and don’t miss our View from the Show Floor, highlighting the groundbreaking tech that’s sure to change the consumer health landscape in the year to come.

PHM @ CES: 2026 Digital Health Trends and Insights | PHM Perspectives PHM was on-site at this year's CES, engaging with the latest in digital health and consumer technologies—culminating in a report on the these trends.